According to Aline Lemos, senior consultant at Capco Brasil’s Innovation Lab, banks can no longer ignore the metaverse and should start testing the technology as soon as possible.
In the beginning, the interaction between customers and financial institutions was face-to-face. Then came phone calls, ATMs, digital channels and, in the pandemic, online meeting platforms.
The next step of this movement could be service in the metavers. And in that there will be different options, such as answering customer questions about products and creating a “square” where customers discuss investment options and the bank or insurance company has advisors or avatars based on artificial intelligence who guide, talk and help with the evaluation of the available options.
This could become a reality in the coming years, increasing brand loyalty and improving service to the public in general.
Capco Brasil consultant says banks can no longer ignore the metaverse
Based in London, UK, Capco is a global financial industry consultancy and part of the Wipro Group.
Recently, the company launched its study called “Metaverse: Beyond the Fashion Cycle”, which shows the potential of this technology.
And although the concepts are new to many, the senior consultant in Brazil, Aline Lemos, emphasizes that many innovations in this virtual environment are already ready for use.
“We are at a turning point where the diverse technologies that make up the metaverse are about to unleash a transformational shift in our digital world. While many aspects of the technologies need to be refined, many solutions are out-of-the-box and researched to make organizations more productive and attractive to customers embracing the metaverse.”
Even now that the metaverse is getting a little more familiar with the arrival of Meta (ex-Facebook), the concepts are old. In any case, the use of spaces with blockchain and NFTs, in addition to Virtual Reality and Augmented Reality, makes today’s space different than it was in the past.
Thus, for the advisor, banks and insurers, among other financial firms, can no longer ignore the metaverse and innovation potential, and at least test the functionalities they can add to their clients.
Bradesco recently trained 2,000 employees in Brazil in these technologies, demonstrating that it is already looking for industry leadership.
Cryptocurrency Metaverse Not Popular Yet
Recently, Decentraland, one of the cryptocurrency metaverses ever created, received the creation of a store by Samsung Latin America, to attract customers to concerts and other activities.
Data collected by live coins show that this metaverse has been visited by only 500 users from all over the world in the last 30 days, that is, it is still a lonely place to seek and seek friendships or other types of services.
Still at an early stage, this is an innovation that is not exciting, but that could be important for relationships and interactions between brands and fans in the future.
Source: Live Coins
John Cameron is a journalist at The Nation View specializing in world news and current events, particularly in international politics and diplomacy. With expertise in international relations, he covers a range of topics including conflicts, politics and economic trends.
