Mastercard (NYSE: MA) will expand a project aimed at educating women about cryptocurrencies and Web3 in Latin America. Under the name “The Belle Block”, the program started in November 2022, during the 11th edition of the Innovation Forum.
While the Mastercard program has been around for a while, this is the first time it has arrived in Latin America and the Caribbean.
To expand the program, Mastercard is partnering with WAGMI LatAm, an education company focused on bringing five million Latino women to Web3 by 2030.
The focus of the Mastercard program is to get 5 million Latino women into crypto and Web3 by 2030
Mastercard believes in the power of technology and its ability to build a better, more inclusive future. Thus, the focus of “The Belle Block” is on the realization of fundamental elements, such as business growth, education, leadership, legal regulation and entrepreneurship.
According to Janet Rivera-Hernandez, Vice President of Communications at Mastercard for Latin America and the Caribbean, digital assets are promising tools.
“Digital assets have the power to transform the way we pay, receive and invest. With the crypto community, we want to ensure that more women and excluded people enter the web3 and cryptocurrency universe so that they can play an active role in the future of payments.”
Given the current state of the crypto market, we need to look ahead, provide information and allow more people to explore and participate in this market to better understand the power of blockchain.
While women and men get involved in cryptocurrencies for similar reasons, be it investing, buying, trading or opening wallets, 77% of Latin American women who are familiar with cryptocurrencies agree that they would use them more if they understood them better🇧🇷
Project to educate about cryptocurrencies expanded by Mastercard after survey of women
Last June, Mastercard launched the New Payments Index 2022, a global survey of more than 35,000 consumers in 40 countries. The result is the discovery of those already familiar with the crypto universe, especially women, with a greater interest in expanding their knowledge.
About 95% of Latin American women have heard of cryptocurrency, but their current knowledge of crypto terminology and digital assets is lower than that of men: 42% of women have knowledge of non-fungible tokens (NFTs), compared to 56 % of men.
When it comes to blockchain, the percentage of women who are familiar with the technology is 28%, compared to 44% of men. Regarding Central Bank Digital Currencies (CBDCs), 43% of women know what they are, compared to 52% of men.
There is a clear opportunity to engage women in this universe by building a platform that enables them to inform, exchange and educate to reduce the gender gap, which is now Mastercard’s new campaign in the Latin region is.
Source: Live Coins
Roy Brown is a renowned economist and author at The Nation View. He has a deep understanding of the global economy and its intricacies. He writes about a wide range of economic topics, including monetary policy, fiscal policy, international trade, and labor markets.
