Two cryptocurrency platforms operating in Brazil are among the most accessible financial services in the country, according to a new study revealed by Comscore (NASDAQ: SCOR).
According to the Study of Data and Trends unveiled this Monday (13), after the rise of digitization in the banking sector, online payment methods and fintechs, financial services are increasingly present in digital media and social media.
This is what a study by Comscore proves, which shows that the topic ranks eighth among the 10 most used cross-platform categories in Brazil, with 18 billion minutes per month spent by users on this type of service.
Find out which financial services are most used in Brazil, with two cryptocurrency platforms in the ranking
The analysis examines the behavior of Brazilian consumers on digital channels related to financial services, and Comscore’s results are of great importance for the industry to devise strategies to engage its audience. According to the survey, the most used financial services in the country are: Samsung Pay (mobile application), Nubank, Itaú Unibanco, Caixa and Grupo Santander respectively.
In terms of investment multi-platforms, those from Rico, Easynvest, XP Investimentos, IQ Option and OlympTrade are the ones with the highest number of unique visitors in the digital universe. Subsequently, Huobi and Ripio platforms, operating in the cryptocurrency market, emerged as highly sought-after financial services in Brazil.
According to Ingrid Veronesi, senior director for Brazil at Comscore, financial services are gaining ground.
“Financial services have conquered an increasingly relevant place in the digital environment. This prominent position increases competitiveness and requires smart strategies for platforms to connect with their users and maintain engagement. Understanding how the user behaves in this environment is therefore an asset to guide new actions and maintain leadership.”
The Comscore report indicates that the investment category in the country totals up to 10 million unique visitors across its multiplatforms.
Opportunity for companies that want to do business in the sector
The analysis also shows that the demographic profile of access to multi-platform financial services is predominantly female (50.9%). Among multi-platform investment consumers, the highlight is the male audience, which represents 66.1% of the total number of unique visitors.
In terms of age, the group of men and women aged 45 and older is the most active in multi-platform financial services, with 16% and 17% of the total number of unique visitors respectively.
Another important aspect of the Comscore research is the prominent players in the financial services category on social networks. In first place is Itaú, which accounts for 1.536 million organic actions (likes, interactions, comments, shares) on the networks, followed by Nubank, with 633 thousand, and Will Bank, with 588 thousand.
Finally, the data shows the opportunities in financial services for new businesses.
Source: Live Coins
Barry Siefert is an accomplished journalist and author at The Nation View. He is known for his expertise in the field of cryptocurrency, and has written extensively on the topic. With a background in finance and economics, Barry has a deep understanding of the underlying technology and market forces that drive the crypto industry.
