Coinbase, considered the largest cryptocurrency broker in the United States by volume, has entered into a major partnership with Team Liquid Brasil. As the new ambassador, Haru will represent Coinbase during the collaboration.
Seeing the release of the new ambassador, Coinbase’s official profile noted that he was excited about the news. Attention was drawn to Coinbase’s interaction in Portuguese on Twitter, a rare scene that shows how the exchange approaches the Brazilian public.
Harry, welcome to the team! We are very excited about our collaboration. Promises next week.
— Coinbase (@coinbase) March 17, 2023
With the arrival of Coinbase among Team Liquid BR’s sponsors, the eSports brand has begun to receive sponsorships from Monster Energy, Honda, Verizon, Alienware, Twitch, and SAP.
In addition to Brazil’s Haru, five other global members of the Team Liquid were announced as Coinbase Ambassadors in 2023.
Who is Team Liquid Brasil, now sponsored by cryptocurrency broker Coinbase?
Team Liquid is a global electronic games organization, active in several leagues. With several wins and achievements, it is one of the biggest on the market.
Founded in the 2000s in the United States, it arrived in Brazil five years ago and continues to gain space in championships around the world.
Team Liquid is active in League of Legends, Dota 2, Counter-Strike: Global Offensive, Fortnite, VALORANT competitions, among others.
With a large number of sports fans, the brand continues to grow and now has the backing of a company in the crypto market.
Coinbase continues to grow in Brazil
Coinbase’s new partnership shows that the exchange is pursuing ambitious plans in the South American country, where rival Binance rules alone.
For example, Crypto Market data shows that Binance controls almost 70% of the trading volume in Brazil. That is, Coinbase’s arrival in the country is trying to curb the rival and grab a slice of the market, which moves billions of reais every month.
In fact, in early March 2023, Coinbase sent an email to its customers reminding them that the brokerage already accepts PIX, the Central Bank’s payment system. The transactions will take place in conjunction with EBANX, following authorization from the company in the last month of February 2023.
The arrival of the brokerage in the country was announced in 2022, when Coinbase Brasil released the first event with the local community and announced other job opportunities.
It is still not clear how the broker intends to position itself to gain more volume in the country, but the partnership with Team Liquid Brasil shows that the brand will be featured in more sporting events, the gaming community that the arrival of cryptocurrency platforms has noticed in recent years.
Source: Live Coins
Barry Siefert is an accomplished journalist and author at The Nation View. He is known for his expertise in the field of cryptocurrency, and has written extensively on the topic. With a background in finance and economics, Barry has a deep understanding of the underlying technology and market forces that drive the crypto industry.
