The company will sponsor almost all of the club’s sports, but will not yet be part of professional men’s football.
Barcelona innovated and announced an agreement with the Whitebit cryptocurrency exchange platform. The contract is valid for 2 years and the company becomes the global sponsor of the club.
According to WhiteBIT, the agreement includes sponsorship for the first men’s and women’s teams and all other sports, such as basketball, handball, futsal and others. The partnership promises collaboration with Barcelona’s innovation hub, Bihub, a professional football research center that aims to shape the future and set the industry standard.
They also point out that they will officially support Barcelona’s eSports market as they are also partners of Barça eSport, Barcelona’s eSports team.
“This is another example of the club’s commitment to innovation. In addition, it is an association that will help us continue to grow and develop our strategy of global commercial expansion, further strengthen the club and keep us as a reference in an increasingly competitive environment,” said Juli Guiu, vice president of marketing at barcelona .
“It is a great source of pride and responsibility. We are sure that our collaboration will bring a new experience of using cryptocurrency, as well as accessibility and understanding for all,” added Volodymyr Nosov, CEO of WhiteBit.
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Source: Live Coins
Barry Siefert is an accomplished journalist and author at The Nation View. He is known for his expertise in the field of cryptocurrency, and has written extensively on the topic. With a background in finance and economics, Barry has a deep understanding of the underlying technology and market forces that drive the crypto industry.
