The Chiliz cryptocurrency (CHZ), from the Socios ecosystem, appreciated in the market after collaborating with the new film by Spider-Man: Through the Spider-Verse. Scheduled to hit theaters on June 1, 2023, the film is produced by Sony Pictures.
While the new spider movie has no direct relationship to the cryptocurrency market, behind the scenes, Socios entered into a one-off partnership with Sony.
For example, several fan tokens, which can be purchased from Chiliz, will be available to sports fans. On the Socios platform, tokens from Corinthians, Flamengo, Palmeiras and other clubs are for sale.
By purchasing a fan token from a eligible football clubfans can compete for a ticket and gifts to the new Spider-Man movie, one of the biggest superhero franchises in the world.
Cryptocurrency company Chiliz teams up with Sony to promote new Spider-Man movie
The fan tokens eligible for the promotion are FC Inter, AC Milan, Juventus FC, Udinese Calcio, Bologna FC, Atlético de Madrid, Real Sociedad, Valencia CF, Arsenal FC, Manchester City, Crystal Palace, Leeds United, Aston Villa and Everton FC.
Thus, the holders of these cryptoassets who enter their Socios applications and interact with the clubs earn XP scores.
With the collected XP, they can participate in random draws for cinema tickets for the new Spider-Man movie.
Through its social networks, Socios has already started announcing the new film and showing the public the new collaboration. With that, the Chiliz cryptocurrency rose to R$0.64 per unit in the past 24 hours, a 5% increase in the market.
We’re swinging through the Socios.com-Verse with Spider-Man™! 🚀x🕸️#Write Your Own Story attend the world premiere of Spider-Man™: Across the @SpiderVers in Los Angeles! 🌴🇺🇸
It all starts with a Fan Token…
See Spider-Man™: About the #SpiderVerse exclusively in theaters! pic.twitter.com/WdjYdQ05mw
— Socios.com (@socios) May 3, 2023
Executive says the partnership with Sony is a milestone for the cryptocurrency market
For Socios CEO Paco Roche, the partnership between the company and Sony is a milestone for the cryptocurrency ecosystem.
“Sony Pictures Entertainment enlisting Socios.com to promote the new Spider-Man movie to the global community of sports fans is a milestone not only for Chiliz, but for the blockchain space at large as it unlocks the unique capabilities from Sony Pictures Entertainment proves it. technology to build, mobilize and engage digital communities.”
Before signing a partnership with Sony, Socios already promoted football clubs from different countries, with the UFC and other sports.
New Spider-Man movie tackles the concept of the multiverse
The superhero movie universe has moved into the theme of the multiverse, alternate versions of the universe. For example, Doctor Strange himself in the Multiverse of Madness starred in a 2022 Marvel movie on the subject.
For example, the new Spider-Man tells the story of Miles Morales, a teenager from an alternate universe, who teams up with other Spider-Men to stop a threat to all of reality.
The sequel picks up where the first movie left off, with Miles now established as a hero in his own universe. In the midst of his adventures, he meets Gwen Stacy, another Spider-Person from another universe, and the two team up for a new mission.
Watch the trailer for the movie “Spider-Man: Through the Spider-Verse”, officially from Sony.
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Source: Live Coins
Barry Siefert is an accomplished journalist and author at The Nation View. He is known for his expertise in the field of cryptocurrency, and has written extensively on the topic. With a background in finance and economics, Barry has a deep understanding of the underlying technology and market forces that drive the crypto industry.
