Los Grandes, one of the organizations with the largest number of fans in Latin America, has officially announced a partnership with Lumx Studios, a startup working on creating decentralized applications in web3 and using NTFs, to open its official headquarters in Upland , metaverse NFT fully dedicated to the real world and has about 4 million players around the world.
The agreement sees the creation and inauguration of an organization-themed neighborhood where fans of the orange wave can purchase more affordable homes and access Los Grandes HQ, which will be built in Shopping D in the metaverse.
Via Instagram, the profile with more than 4 million followers of the esports team reacted to the news with their fans last Friday (2).
LOS GRANDES is making history by getting involved in the metaverse associated with the cryptocurrency market
The move marks an unprecedented moment in the history of esports organizations in Brazil, as Los Grandes will be the first to create its own headquarters in the metaverse.
In a note to Livecoins, Los Grandes advisor Rodrigo Terron explained the movement and the importance of innovative experiences for fans.
“We are very happy to announce this partnership with Upland, a metaverse that has collaborated with brands such as FIFA, Unicef Brasil, Stock Car and even the Mangueira Samba School. We have chosen to take this step to offer our fans new entertainment experiences, with a fun virtual space and different interaction options. Soon we will have our office in the metaverse Mall D and I look forward to meeting everyone there!”
Ney Neto, Upland’s general manager in Latin America, notes that the partnership with Los Grandes will bring new audiences to the metaverse and Web3.
“Partnering with Los Grandes, one of the most respected esports brands, gives us great confidence to deepen our actions with the general public of this segment that is only growing globally. Together with Lumx, which specializes in web3 activations, we will create unprecedented interactions in the metaverse for mountain people who are fans of Los Grandes and who are also part of advanced gaming communities such as LOL, R6, CS and FreeFire.”
The arrival of LOS GRANDES in the cryptocurrency metaverse advances another neighborhood in São Paulo’s entry into the virtual space
UplandMe.Inc, the creators of Upland, is one of the largest metaverse companies in the world. While creating its application, the company experienced a huge increase in its valuation, reaching $300 million in market value.
This allowed the city of São Paulo to be officially inaugurated within its server in February this year, making more than 25,000 plots in the capital of São Paulo available on its blockchain platform.
At its official launch, the inverted map of São Paulo allowed businesses in four neighborhoods, namely: Sé, Liberdade, Itaim Bibi and Cambuci, reaching more than 300 thousand users in the country in three months.
With the arrival of Los Grandes, the Santana neighborhood is officially inaugurated, further expanding the territory of the city on Web3.
Gamermarkt approaches Web3 with the arrival of the major esports brand
Lumx Studios will be responsible for creating, developing and officially launching the neighborhood, in which Onda Laranja will be located, in Upland. According to Caio Barbosa, founder and co-CEO of Lumx Studios, the arrival of Los Grandes brings the gamer market closer to Web3.
“The gamer market has grown exponentially and Brazil is one of the major vectors of this growth. We are thrilled to be part of this movement, along with partners such as Upland and Los Grandes, to help bring the boundary between eSports and Web3 closer to a deeper level of connection and experience between fans and organizations. generate.”
The startup, which stands out in its area of expertise, has carried out projects of great relevance in the Web3 ecosystem, including the launch of NFTs by Reserva and other major partners such as Coca-Cola, Ambev, Meta and Mynt.
Source: Live Coins
Barry Siefert is an accomplished journalist and author at The Nation View. He is known for his expertise in the field of cryptocurrency, and has written extensively on the topic. With a background in finance and economics, Barry has a deep understanding of the underlying technology and market forces that drive the crypto industry.
