After Nubank set up the Nucoin loyalty program in collaboration with Polygon, it was the turn of the airline lufthansa land on the cryptocurrency market.
This scenario has become a reality thanks to Uptrip, a collaboration between the Lufthansa Innovation Hub and Miles & More.
From August 31, 2023, Lufthansa Group Airlines passengers will be able to scan their boarding pass in the app and exchange it for collectible NFT cards.
Collectible cards complement the existing Miles & More services and can be combined into different collections.
Owners of entire collections can trade in their items for rewards such as airport lounge access, flight upgrades or airline miles. For example, the application combines rewards with tests of innovative technologies.
New Lufthansa app creates NFTs for passengers in partnership with Polygon
At the heart of Uptrip is the integration of Web3 technologies into the loyalty program, while gamification and entertainment elements make collecting cards a rewarding experience.
Customers can store NFTs in their own cryptocurrency wallets. To generate the NFTs, Uptrip will use the Polygon blockchain protocol (MATIC).
“Web3 is in an early stage of development. Curiosity is great. But we also encounter doubts and hesitations – and this is where Uptrip hits the spot. We enable people to access this new technology“, says Kristian Weymar, director of the New Business Innovation Center at Lufthansa.
“We are happy with so much interest in Uptrip. Gamification elements introduce participants to Web3 technologies such as NFTs in a fun way. In addition, we were able to transfer the enthusiasm for collecting that people know from trading card books to a digital space.said Christopher Siegloch, Head of Miles & More Program Development. “Together with our customers, we are testing and developing another cool feature in the Miles & More universe“.
More than 200,000 NFTs have been produced since its inception
Since its first launch, more than 20,000 users have registered and more than 200,000 collectible cards have been issued. The uptrip application is now available for download in major stores, such as Google and Apple.
For the Polygon ecosystem, seeing a new use case for its technology is a promising move, proving that major companies like Nubank and Lufthansa have already turned their attention to their infrastructure to launch their rewards programs.
However, the price did not react to the news, registering a 3.5% devaluation over the past seven days before falling to $0.54 per unit this Monday (4).
Source: Live Coins
Barry Siefert is an accomplished journalist and author at The Nation View. He is known for his expertise in the field of cryptocurrency, and has written extensively on the topic. With a background in finance and economics, Barry has a deep understanding of the underlying technology and market forces that drive the crypto industry.
