The world is undergoing one of the most important technological transformations in its history with the development of the metaverse, a collective virtual space that is beginning to change all human interactions and unlock many possibilities for exchanging value, collaboration and success in the digital age.
As this new immersive future continues to evolve, Visa (NYSE: V) released the new research report “Unlocking the potential of the Metaverse“, which shows the great opportunities that exist today and key areas of focus that can take the metaverse to the next level to unlock its full potential and promote its adoption by anyone, anywhere.
Using research and lessons learned from Visa’s Web3 work over the past year and insights from exclusive consumer surveys and interviews with industry experts, the Visa Latin America and Caribbean Innovation Center, in partnership with Payments and Commerce Market Intelligence (PCMI), led the preparation of this detailed report that provides a clear overview of the Metaverse, its future prospects and the impact of the convergence between Web3, spatial computing, virtual reality and augmented reality (VR-RA), and generative AI in real-life applications.
“As we imagine the potential of the metaverse, the new report provides a foundation for stakeholders to collectively define the future of this space and create truly immersive, interconnected and inclusive experiences with technology, helping everyone thrive in this competitive digital world .“said Roberta Isfer, executive director of innovation at Visa for Latin America and the Caribbean. “With recent advances, especially in spatial computing, the metaverse is quickly becoming a tangible reality, and at Visa we are looking to the future to help unlock the infinite possibilities of this transformative technology.“.
“There are three major opportunities in the future of the metaverse,” Visa says
As brands and businesses increasingly embrace this technology, Visa’s new report shows three big opportunities in the metaverse are electronic games, trading and retail, and education.
“The research highlights the importance of a gradual approach to educating consumers, developing feasible use cases and ensuring safety. More and more blockchain-based financial solutions are being made available to consumers, including cross-border payments, tokenizing real-world assets and transferring ownership of a car or home.“said Lindsay Lehr, director of Payments and Commerce Market Intelligence. “With Web3 and the metaverse, these real-world use cases will be able to take place in virtual worlds, for physical and digital sources of value, unlocking new sources of liquidity, wealth, trade and business. The increased use of blockchain and digital currencies in real-world physical commerce and Web2 will naturally unlock more and more possibilities for the metaverse.“.
So the future of the metaverse will emerge from new disruptive technologies coming together to create immersive and interconnected experiences.
Visa’s in-depth report highlights that the integration of Web3, spatial computing, VR/AR and generative AI has great potential to shape the metaverse and drive its evolution.
These technologies allow consumers and businesses to enter a fully simulated environment that engages multiple senses, create and generate content autonomously, and have full ownership and control over their assets and digital identities on blockchain networks, using Web 3.0 platforms.
However, to take the metaverse to new heights and unlock its full potential, Visa’s research report highlights that it is essential to prioritize collective efforts across the industry, improving user experience and accessibility (including affordability of VR/AR equipment and designing the metaverse). seeking inclusion), interoperability, scalability, blockchain integration and development of robust and secure regulatory frameworks for digital identity.
Source: Live Coins

Barry Siefert is an accomplished journalist and author at The Nation View. He is known for his expertise in the field of cryptocurrency, and has written extensively on the topic. With a background in finance and economics, Barry has a deep understanding of the underlying technology and market forces that drive the crypto industry.