Binance, the world’s largest cryptocurrency exchange, is teaming up with one of football’s greatest athletes for a new collection of NFTs. As announced by the brokerage, the company has entered into a partnership with Cristiano Ronaldo, “one of the greatest footballers in history”.
The main focus of the partnership is to launch a global campaign by: Binance with the aim of introducing Web3.0 to the millions of fans Ronaldo has around the world. The idea is to do this through sets of NFTs, one of the most popular uses of this new form of ‘Internet’.
During the agreement between the two parties, Cristiano Ronaldo and Binance will create a series of NFT collections for sale exclusively at Binance platform† The first collection will be released later this year and will feature designs created in collaboration with Ronaldo himself.
“Cristiano Ronaldo is one of the best players in the world and has transcended the sport to become an icon in many sectors.
“He has earned one of the most devoted fan bases in the world through his authenticity, talent and charitable work. We are excited to offer his fans exclusive opportunities to connect, as well as the chance to own an item from this icon of sporting history. to own.” Changpeng Zhao said in a statement from Binance.
The idea for now seems easy to start, with NFT collections using player-inspired graphics or designs.
However, Binance appears to be looking to expand the scope of this partnership in the future, stating that: †For all NFT, football and Cristiano Ronaldo fans, this is just the beginning of things to come. †
Ronaldo also commented on the collaboration, stating that the idea for the collection stems from his respect and love for fans, and also states in a video that he and Binance will help change NFTs forever.
“Nothing is more important to me than the fans. I want to be part of this idea to provide unprecedented experiences and access through this platform. I know the fans will enjoy the collection as much as I do.” Cristiano Ronaldo said in the statement.
Proud to be partnering with @binance
Together we’ll give you the opportunity to own an iconic piece of sports history.
I’m excited to take this journey with all of you. Let’s change the NFT game with #Binance. pic.twitter.com/SNSCMHggct
— Cristiano Ronaldo (@Cristiano) June 23, 2022
This isn’t Binance’s only partnership with soccer stars. Currently, in addition to its recent partnership with Cristiano Ronaldo, the company is also a partner of the Argentine Football Federation (AFA), the Brazilian Football Confederation (CBF) and the football clubs Santos FC, from Brazil, of the Italian SS Lazio and FC Porto. , from Portugal.
Source: Live Coins
John Cameron is a journalist at The Nation View specializing in world news and current events, particularly in international politics and diplomacy. With expertise in international relations, he covers a range of topics including conflicts, politics and economic trends.
