Bob Iger, Disney’s CEO from 2005 to 2021, entered the metaverse after joining the board of directors of Genies, a company focused on creating avatars. In addition, the company says that Iger has also invested in it.
In addition, Genies already had partnerships with Universal Music Group and Warner Music Group, with a focus on creating virtual avatars for artists of these brands. Bob Iger was responsible for the advancements at Disney during his time at the company, culminating in the 2006 purchase of Pixar.
In parallel, but not linked to the above news, Pixar created a collection of 54,995 NFTs of the characters in their animations. The company cost $60 each and raised the equivalent of R$17 million, with the collection selling out in less than 24 hours.
Bob Iger from Disney to the Metaverse
The metaverse, a topic that exploded after Facebook’s name change to Meta, still divides opinion in both the cryptocurrency and gaming worlds.
After 16 years at the helm of Disney, Bob Iger is one of those who bet heavily on this new trend. After all, his entry into the digital avatar creation company Genies was his first public investment after leaving Disney.
“I have always been drawn to the intersection of technology and art, and Genies offers unique and exciting opportunities to harness the power of this combination to enable new forms of creativity, expression and communication”Bob Iger told the NY Post about his entry into the metaverse.
Iger’s chosen company, Genies, is already well recognized in the market, mainly due to its collaborations with Universal and Warner to create avatars for their artists.
Iger’s guess seems sensible, after all, digital identity has to be one of the most in-demand markets if the metaverse is to be a thriving market. In addition to avatars, Genies also focuses on virtual clothing, which is another trend in the industry.
Pixar enters the metaverse
In parallel with Bob Iger’s arrival in the metaverse, Disney subsidiary Pixar released a collection of NFTs last week. His collection of iconic characters from his animations sold out completely in less than 24 hours.
With 54,995 NFTs, each costing $60, the collection raised $3.3 million for the company. The complete collection can be seen at VeVe, Disney’s partner at the launch of this collection, as well as at others such as Marvel.
Source: Live Coins
John Cameron is a journalist at The Nation View specializing in world news and current events, particularly in international politics and diplomacy. With expertise in international relations, he covers a range of topics including conflicts, politics and economic trends.