Some time ago, Instagram announced that it was supporting the integration of NFTs and digital collections on its platform, with the ability for NFT buyers to showcase their collections to their followers, something similar to what Twitter allowed with profile photos. Now, continuing the mission of Meta, Facebook has also announced the integration of the same features.
The social network will have the same integration announced by Instagram a while ago. It is worth noting that Facebook decided to change the company’s name to Meta, confirming once and for all its commitment to betting on the metaverse and on Web3 technologies.
The latest integration could expose a huge new audience to non-fungible token collectors, as Facebook still has billions of users worldwide. It has not been disclosed how Meta’s platforms monetize these integrations, as with all other platform features.
Facebook integration starts with Polygon, Ethereum and Flow
Like Twitter, Meta’s platforms allow users to have full integration with their wallets and NFTs. According to Facebook/Meta itself, users of its platforms have integration:
- Connecting a digital wallet. Once connected, creators and collectors can choose which NFTs from their wallets to share on Instagram.
- Share digital collectibles. Once a creator or collector posts a digital collectible, it has a glittering effect and can display public information, such as a description of the NFT. Messages are also visible on your profile.
- Automatic tagging of the creator and collector. The creator and collector can be automatically assigned in the digital collection entry (depending on your privacy settings).
Meta currently only supports NFTs of the Ethereum blockchain, Polygon, and Flow, a complementary Layer 2 blockchain best known for the NBA Top Shot game.
With the recent news, Flow’s native token rallied late last week.

“As we continue to release digital collectibles on Facebook and Instagram, we are giving people the opportunity to post their collectibles to the platform. This allows people to connect their digital wallets once to an app to share their digital collectibles on both,” the updated blog post reads.
Source: Live Coins

John Cameron is a journalist at The Nation View specializing in world news and current events, particularly in international politics and diplomacy. With expertise in international relations, he covers a range of topics including conflicts, politics and economic trends.