It produces three times as many tractors, analyzes investment in seeds and draws attention to imports

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BEAUVAIS, France.- An executive of a multinational agricultural machinery company who ran The tripling of tractor production in Argentina meant that the firm could sell more combines, which it also produces in Argentina, if it had the “ability” to import more parts to make those products. It is a firm that, as a novelty, is analyzing the chance of investing in the country to make planters, as it does in Brazil.

In a dialogue with the press after visiting the production plant Massey-Ferguson In this French city about 100 kilometers from Paris, which is visited by Argentine producers and journalists, Gustavo Mayer, Director of Massey Ferguson Latin America / Director Agco Argentina (which controls, among others, this brand), highlighted the leap that the firm had in tractors for the Argentine market.

“From the period before the pandemic to today, if we compare the production level, we have tripled the production of tractors in General Rodriguez.” said the executive. 250 workers work in Buenos Aires and 370 horsepower are produced. 95% of what is sold in the country is produced in Argentina. The Agco group, in addition to Massey Ferguson, owns Valtra brand equipment.

Currently, the firm is approaching 1,800 tractors per year. At the same time, regarding combine harvesters, he noted: “We are below what we could sell. We have not been able to import what we want to sell, what we need.”

In this context, Mayer added: “We have been in the same number for the last three years.” He clarified that in this case there was a “Unable to import more volume” And further that he meant, for example, “parts for harvest.”

“We have a challenge to continue with greater national integration as the harvest increases.” We have the capacity for more volume if we are able to import more products.”, said. Agco’s brands for combines in Argentina are Massey Ferguson and Challenger.

Asked how sales have been in general so far, the executive struck a favorable balance. “We managed to sell practically everything we needed to produce.” He explained that in the middle of the exchange gap, the producer found “refuge” in agricultural machinery. “The exchange rate gap drove the manufacturer somewhere to see what to do with the peso.”

He spoke about the climate that characterizes the agricultural campaign due to the lack of rain: “We are closely monitoring the situation of the producer in Argentina. “The Argentine producer is under a very significant drought.”

Mayer expected that in tractors, the country will look at “upgrading models” based on launches produced globally. “Any launch that goes global, the goal is to bring it to Argentina as quickly as possible.” to express Within this framework, he is thinking about products to be launched in Argentina by 2024.

As a novelty and for a product such as seeds, he expected: “We are looking to invest to enter the seed market, as Brazil has. We are analyzing the possibility of entering with appropriate investments so that we can implement them in Argentina.” According to him, the main place for him in the country has not been determined

until, Alfred Jobke, The Argentinian, who worked in Beauvais for a year as Masse Ferguson’s global marketing director, highlighted the country: “Argentina, in our South American market, is of great importance. We have a factory where we produce tractors.”

“We need to be close to the manufacturer, have a network of suppliers also for the Argentine market, and obviously to be close to them you need to have a product made in Argentina for Argentine conditions,” he said. He said the firm has “several projects” and that he sees “positive” production in Argentina.

According to Jobke, the company has good quality suppliers in the country. He noted, after the consultation, about the import obstacles that are “Another element in the whole process” But he did not see them as “constraints” that would limit future investment. He explained that based on this, Argentina can see: “What products are coming, what we have in the market and what products we can import or not import.”

For the global executive, “due to the profile of the producer”, the Argentine farmer is “always focused on new technologies, trying to be as efficient as possible due to all the pressures he has, whether they are climatic, financial or productivity. “

“Efficiency and acquisition of new technologies is a natural factor in Argentina.” he added. “Argentina is a country that is always discussed and on the agenda, whether it’s investments, new product reviews, launches,” said an executive at the global group, which sells around $10,000 million worldwide.