The best-selling brand in trucks will close the year with a record

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14:55

The brand is targeting 180,000 units by 2023
The brand is targeting 180,000 units by 2023

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for 17 years Toyota Hilux tops the list take out The best-selling brand in the country and this year 2022 already Record breaking.

On the tour he took With a large group of journalists from the agricultural sector at the Zarate factory in the province of Buenos Aires, it was possible to observe that at the beginning of This car was only made in Japan. In addition, he also lived for years A “process of evolution” made possible by its productive capacity in Argentina. Among the changes they have projected from the firm, they said, is the introduction of a hybrid model between 2025 and 2030 to meet the demand of the mining sector.

In 1997, the first Hilux was produced in Argentina. whose annual production was 10182 units. This figure increased to 50,000 in 2000. “They used the same production equipment from 1997 to 2015, there were minor repairs, but that year a complete overhaul was carried out. The line, which was made in 2015, is the most modern in the world,” he explained. Mariano Bariola, Director of Quality for Toyota Latin America and the Caribbean.

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Toyota plant in Zarate, Buenos Aires province

The manager explained that the model was changed in 2015. In addition, a hardware upgrade was carried out, which caused a temporary shutdown of the plant. This led to a drop in the production rate, which closed at 76,322 units. In 2020, with the advent of the pandemic, which also took its toll, production was 93,828.

Meanwhile, 2021 saw an all-time high of 142,525 units. which exceeded the capacity of the factory. The expected figure for this year will be closer to 170,000 units. i The forecast for next year is 180,000.

It is not there [otro] A national model that adapts to the needs of rural Argentina, as there are no models from other continents“, confirmed Jose Brizi, Manager of Sales, Pricing and Product Planning regarding the reasons why customers choose this vehicle.

According to the directors, the 2022 model is the eighth generation in the world of Hilux, as they are replaced every eight to ten years on average for commercial vehicles. One of the main reasons why it is chosen is rural areas, where 74% of its products are destined “A synergy between agricultural activity and industrial output that creates both employment and value.”

Toyota Hilux is not considered a luxury segment, so it enjoys tax incentives
Toyota Hilux is not considered a luxury segment, so it enjoys tax incentives

The main reasons for this taking Produce in Zárate is received and sold to the rest of the continent, which accounts for 80% of the firm’s total output, they noted, due to different land conditions than other markets. “Testing was carried out along different routes, in places of dirt, dust, cold and rain. And this indicates that Toyota wants to know the true use of the place where it is. conditions The roads of Argentina led to the redesign of the Hilux model. The breeze expanded.

is taking So far, it prides itself on being the “best seller in the region.” The benefit of the segment is, in addition, the tax benefits it accrues since “it is not considered a luxury car”.

Source: La Nacion

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