Higher beer prices have not yet prompted Heineken brewery customers to look for cheaper alternatives. Last year, Heineken sold 30 percent more and sold almost 7 percent more hectoliters of beer. Sales exceeded 34.6 billion euros.
Last year, Heineken increased its beer prices several times due to rising raw material and production costs. The company reflects the high costs almost exactly to the beer prices. The price of beer rose 10 percent in one year, according to CBS figures.
Heineken says customers will also face higher prices in 2023. As of January 1, cafes again faced price increases.
The profit margin on beer sold last year remained pretty much the same. The result was a profit of 2.7 billion euros. That’s 19 percent less than the previous year, but there have been more than a billion unique odds of luck this year.
corona
Heineken was still having a hard time at the start of the Corona crisis. There were losses in 2020, in part because cafes around the world were closed due to curfews. Meanwhile, beer sales have rebounded, with more liters being sold than the year before Corona 2019.
Sales figures increased, especially in Asia. 4.6% more beer was sold in Europe.
Source: NOS
Roy Brown is a renowned economist and author at The Nation View. He has a deep understanding of the global economy and its intricacies. He writes about a wide range of economic topics, including monetary policy, fiscal policy, international trade, and labor markets.
