A contract of quality, a combination that takes on great symbolic significance: Italian national football teams and Esselunga will fight together for the next few years, fueled by the love of millions of fans who follow Italy’s most popular and beloved sport. The partnership between Esselunga and the Italian Football Federation was announced today at the Coverciano Federal Technical Centre. Under the agreement, the Italian large-scale retail chain will support all national teams: Azzurri and Azzurre, youth teams, futsal, beach soccer and esports. Roberto Selva, Head of Marketing and Accounts at Esselunga, commented: “We are really happy to be able to accompany Azzurri with all the strength of our employees and customers who will be with us through the challenges we face in the years to come. Cheer for Italy after the game. Sport is what inspires our company every day. are passion, commitment, dedication and values. Esselunga is proudly Italian and with this partnership affirms the profession of excellence, just as the national football teams perfectly represent Italian sport”.
Giovanni Valentini, Head of Revenue at FIGC, said: “We are proud to present the partnership between the national teams and Esselunga with the values and people who have always been a part of the brand’s relationship with customers. company. The Italian identity and the care it shows in the selection of quality products from our country were the determining factors in Maglia Azzurra’s connection to Esselunga. I believe that we can together convey important messages for a healthy lifestyle to young people by making the right choices in nutrition, which is one of the issues that FIGC emphasizes the most, especially among the age groups coming from the grassroots.”
Sports activity and a balanced diet are essential to promoting and maintaining a healthy lifestyle and inspire many of Esselunga’s initiatives. The decision to support the Italian Football Federation responds to the desire to give a new impetus to the worldwide recognition of Italian products. Currently the sponsor of CONI and the upcoming Milan Cortina 2026 Winter Olympic Games, Esselunga is therefore on track to support sport, a passion that unites all of Italy with the Azzurri. Esselunga, which is a reference point in the large-scale distribution sector in our country, is internationally recognized. Today, the group, which is both a manufacturer and a distributor, has 25,000 employees, 5.7 million loyal customers and more than 180 stores. Its story begins with the opening of the first supermarket in Italy in Milan in 1957: It has always been the company’s prerogative to develop the territory and headquarters of Made in Italy, the core elements of all national sports teams.
Source: Today IT
Roy Brown is a renowned economist and author at The Nation View. He has a deep understanding of the global economy and its intricacies. He writes about a wide range of economic topics, including monetary policy, fiscal policy, international trade, and labor markets.
