Entertainment company Roompot could take over rival Landal GreenParks, but only if thirty holiday parks in the Netherlands were sold to industry peer Dormio Group. This was decided by the Consumers and Markets Authority (ACM). The merging company offered to sell the parks and received approval from ACM.
Roompot’s acquisition of Landal GreenParks was announced in June last year. Roompot, which is owned by the American investment firm KKR, said it wants to be the largest in the European holiday home market. The combined company has more than 30,000 accommodation and tent sites and 305 holiday parks in eleven European countries. About 5500 people work there.
According to the ACM, rental rates for vacation homes in Roompot and Landal parks will rise sharply if all the parks are taken over. The Observer points out that the combination of Landal and Roompot will create the largest holiday park operator in the Netherlands, and both companies are still fiercely competitive.
“Fixed Opponent”
The transfer of 30 holiday parks to Dormio creates a strong competitor for holiday home rentals to consumers. The European Commission approved the merger in April last year.
A Roompot spokesperson says the names Landal and Roompot will continue to exist. The mascots of both parks, Bollo in Landal and Koos Konijn in Roompot, will also continue to be on display. Parks to be transferred to Dormio Group include Landal Heihaas in Putten, De Bloemert in Midlaren and Duc de Brabant in Diessen.
Source: NOS

Roy Brown is a renowned economist and author at The Nation View. He has a deep understanding of the global economy and its intricacies. He writes about a wide range of economic topics, including monetary policy, fiscal policy, international trade, and labor markets.