The Grana Padano Cinematographer has almost a thousand years of history, but it doesn’t show it. Not only because its taste is evergreen and its nutritional properties meet all the dietary requirements or needs of our time, as evidenced by the global success that has long blessed it as the most consumed product in the world with the definition of protected origin.
“This is a young cheese, because hundreds of young people who know how to preserve its properties and improve processing, with the desire to see their company grow and renew themselves, are creating it every day,” explains Renato Zaghini, president of Consorzio Tutela Grana Padano – Already in the past year some of the media most appropriate for their generation We asked them to describe themselves on the web. And the success was such that we renewed and expanded the experience, adding ideas and incentives”.
That is why the second edition of “Giovani della Filiera” (Young People of the Supply Chain) begins on Consorzio Tutela Grana Padano’s digital channels, website and social networks; the next generation of farmers, cheesemakers, experts and entrepreneurs of the Grana Padano DOP supply chain, including many professionals.
A year ago, Serena, Manuel, Paolo, Giovanni and Federico handled this communication experience with enthusiasm and success. Today they are joined by cheese maker Filippo, breeders Paolo and Anna from the province of Cremona, Giorgio involved in the transformation, livestock entrepreneurs Luca and Matteo, both from Vicenza.
They will not be alone in their stories. As in life, in the video they will be accompanied from time to time by a close person: mother, father, a brother with whom they share their passion for work and responsibility for the role, a spouse, a friend, a friend. colleague in the daily commitment between tradition and innovation.
Each video will end by repeating the concept that inspired the startup and revitalizes the supply chain: “Different generations. same passion. “It’s about a thousand years of history that is renewed every day,” he said.
“Thus, we signal continuity towards the future of growth,” says Zaghini. This is the spirit that inspired the Chiaravalle monks when they created the first shape, and it is spreading in the digital age today.”
Source: Today IT
Roy Brown is a renowned economist and author at The Nation View. He has a deep understanding of the global economy and its intricacies. He writes about a wide range of economic topics, including monetary policy, fiscal policy, international trade, and labor markets.
