“TV providers bid higher than ESPN in battle for Eredivisie rights”

An alliance of television providers KPN, VodafoneZiggo, T-Mobile and Delta has beaten sports broadcaster ESPN to grab the Eredivisie rights. De Telegraaf and VI report on this. The cable companies’ offer will bring Eredivisie clubs more than 200m euros per year. Over 2 billion euros were distributed over a ten-year contract period (2025-2035).

The companies submitted their proposals yesterday to the Eredivisie CV director Jan de Jong and the Eredivisie clubs media committee. They will review the offer. According to both media, the costs of the clubs are currently deducted from the amount offered.

According to De Telegraaf, cable companies promised Jan de Jong to keep Eredivisie football affordable and make it widely available.

ESPN bid was already significantly higher

The TV provider’s latest bid, which both media are currently writing about, is significantly higher than that of American rights holder ESPN. The company had already made an offer of over one and a half billion euros for the same period. Although lower than the cable companies’ bid, that’s a huge difference from Fox Sports (now ESPN) with the €1 billion pledged for the rights in 2012.

De Telegraaf writes that collecting the Eredivisie rights looks like a race for ESPN. Although the newspaper reported last week that TV providers had made a proposal to make football more mainstream on TV, Eredivisie clubs asked for some clarity as soon as possible and it has yet to come. The goal was to vote on ESPN’s proposal on May 8.

Source: NOS