Google has joined the trend of using blue icons to indicate that the sender’s brand of an email in their Gmail service is legitimate and not an impersonation, in an effort to curb the spread of spam.
A blue insignia similar to the one that already exists on social media such as Twitter or Instagram, will be displayed next to the logo and brand name of the sender of the email, if it is registered in the system. brand identification which Google introduced in 2021.
This identification system (BIMI) not only verifies the identity of an organization, but also requires it to use authentication solid to be able to show the brand logo as an avatar in the mail.
“Strong Authentication Email helps users and email security systems identify and stop spamand also allows senders to build trust in their brand,” the company explains on its Workspace blog.
blue icon will start to appear from this environment for users listed in BIMI and will be available for Google Workspace clients inherited from G Suite Basic and Business, as well as personal accounts Google.
Source: Aristegui Noticias
Roy Brown is a renowned economist and author at The Nation View. He has a deep understanding of the global economy and its intricacies. He writes about a wide range of economic topics, including monetary policy, fiscal policy, international trade, and labor markets.
