Total online revenue in the first quarter was $15.1 billion

Total online sales for the first quarter of 2023 were approximately $15.1 billion, representing an increase of 24.1% over the first quarter of 2022 and 83.2% over the same quarter of 2021.

According to the Colombian Chamber of Electronic Commerce, the total number of online sales transactions, including retail and service sales, was approximately $87.2 million in the first quarter of 2023, representing an increase of 12.9% compared to the first quarter of 2022 and 58.7% compared to the same quarter of 2021.

“The monthly variation of online sales in January 2023 was -12.7% compared to that recorded in December 2022, in February sales continued to fall by 0.6% compared to January 2023 and in March there was an increase of 12 .6% compared to what was observed in February this year,” the report said.

In terms of transactions per month, March was the highest valued at $5.4 trillion, then January’s sales at $4.9 trillion, and February’s at $4.8 trillion. trillion.

With regard to the participation of the categories in the total online sales in the first quarter of 2023, the retail category stands out in March (15.5%), including retail, food, shops and restaurants; followed by technology (14.8%) and financial services (12.9%). Together they represent 43.1% of all categories in March 2023, leading the share in e-commerce.

In terms of means of payment, debit to a bank account decreased to 37.5% in the first quarter of 2023. In contrast, the number of cards increased to 56.5% and the increase of 3.8 percentage points in cash payment compared to the fourth quarter of 2023. 2022.




Source: El heraldo

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