Coop Report 2023: Poor Italians save on food too

So many possible futures and so many breaking points. 2023 is witnessing a multitude of unresolved emergencies stemming from the winds of war re-arming forces, transformations taking place internationally, a new Europeanism that insists on the weight of falling birth rates and aging. Also, there is climate change, which has so far been declared a disaster and has already passed the point of no return, with 2,300 extreme events occurring in 2022 alone (146 events in 2010). And if it is true that there is still a mass of hard-line deniers in Italy today (15% of those who deny this and see it as an exaggeration), on the other hand there are 14 million Italians who have declared their readiness to actively fight and expose. He makes personal efforts to protect the environment, and 1 out of every 4 people has already changed their habits thanks to sustainability.

The digital preview of “Coop Report 2023 – Consumption and lifestyles of today’s and tomorrow’s Italians”, prepared by Ancc-Coop (National Union of Consumer Cooperatives-Coop) Research Office in scientific cooperation with Nomisma, was presented with the support of analysis from NielsenIQ and NielsenIQ. Original contributions by Circana, GS1-Osservatorio Immagino, CSO Servizi, GfK, Mediobanca Ufficio Studi. The report states that the exuberant post-pandemic growth in our country in 2021 and 2022 is now over and will certainly signal a sharp reversal of Italian spending intentions in the coming months (36% of those considering reducing consumption, only 11%). plan to increase). The extraordinary increase in inflation, which has reduced purchasing power by an amount equal to 6,700 euros per capita in the last 2 years alone, is affecting expectations negatively. The job that seems to exist so far (23.5 million employees in 2023, never more since 2008), a job that doesn’t pay as much as it should (70% of workers say they need at least one other) . a month’s salary to lead a dignified life) and from this the trend of adding work to work as a defense strategy against the high cost of living is becoming more and more evident. Despite this added determination, the devastating impact of prices is putting almost half of Italians (27 million people, 50% more than in 2021) into a situation of increasing distress. And only one in four Italians claims to live the same life as a few years ago.

The photo taken by the Coop 2023 Report is of a country that is certainly restless (30% say so) and fears are on the rise (from 20% to 32%), but today a stubborn and calm rust remains. maybe it’s the optimism they’ve been incubating under, but they’re certainly not going to explode into conflicting moods anymore. They’re champions of abandonment (real estate sales, cars, tech are declining), Italians are replacing new with used ones (sold or bought 33 million used items last year), and even their cars are getting very light. -3% of the change in sales at constant prices in the first half of the year and in the forecast for 2023 to 2024, 60% of the interviewed managers expect a further decrease (-0.5%), albeit modestly. So shopping is becoming more frequent, the emphasis on savings ensures a clean sweep of loyalty to the purchasing channel, discount stores and MDD seem to be the lifeline. And given that the struggle to survive forces one to pay the price, this is also the food identity of most Italians; 1 in 5 people, especially the baby boom generation and lower class, declare that they have lost all reference to identity by abandoning the impositions of traditional culture, region and typical products. However, this does not mean that the new trends at the table, albeit in small segments of the population, are not on the table: plant-based products, whose sales are already up +9% year-on-year, sugar-free, sugar-free preference for proteins and wellness, as well as the desire to contribute to improving the fate of the planet through one’s nutrition. Even today, 5.1 million Italians declare that they eat with zero waste, 2.8 describe themselves as reductants, and 1.4 are air conditioners (i.e. those who use low-CO2 effective products).

Keep reading on…

Source: Today IT