White wine vinegar, lentils, pesto, milk snacks. “I don’t understand, what are you looking for?” There is a sign at the entrance, but when you ask the staff, they give a confusing answer. “Maybe you should talk to customer service.” The Meloni government’s anti-inflation campaign started a few days ago.
It’s called the ‘Tricolour Car’: lower prices on essentials. Or at least it should be like this: Because in Milan you often end up with products that are not suitable for daily use and do not contribute to a balanced diet. There are shortages of fruit and vegetables in some supermarkets.
Almost no savings and low quality products
And if you compare a purchase at a non-participating supermarket with a purchase included in the ‘Tri-Color shopping cart’, the savings are just over €2. “Stable and reasonably low prices always participate in the anti-inflation quarter,” we read at the entrance to Conad in Nolo (Milan district). There isn’t even a shadow as you walk down the aisles of the supermarket with the red and green trolley in the picture. “You should look for products with this label,” the facility manager explains, pointing to the sign at the entrance. The same items that are currently low priced are also included: ‘fixed low prices’ and ‘always available’ ones will be valid for the next 3 months.
It is unclear whether expansion of the offering is planned or whether it essentially remains a reprint of old brochures. Promotions dating back to 2015 had already blocked the cost of many Conad brand products for 3 months until December 31 of that year. Not much has changed today. There are several ‘fixed prices’: pasta shells are €0.69, milk is just over a euro, ricotta is €0.95.
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Source: Today IT
Roy Brown is a renowned economist and author at The Nation View. He has a deep understanding of the global economy and its intricacies. He writes about a wide range of economic topics, including monetary policy, fiscal policy, international trade, and labor markets.
