The most common solution used by companies in times of inflation is called “downsizing”; This is a cunning practice of lowering the price of a product rather than increasing it.
But let’s face it, right before our eyes, without us even realizing it, this practice has always been adopted. Just think about how small the legendary Girella is compared to our childhood, or how small the popsicles are today.
However, the famous Italian hamburger chain Burgez, as usual, opposes this trend. In fact, from November 13, in an exclusive collaboration with the famous home delivery platform Glovo, Burgez is offering new menus with the same prices but paradoxically larger burgers. The action to which Burgez has somewhat mischievously given his nickname, GROW YOUR BURGEZ.
“For months I asked myself what could be done to combat this very complex historical moment,” says Simone Ciaruffoli, founder and CEO of Burgez. Finally, I realized that we could not do anything alone, so we sat down at the negotiation table and signed an exclusivity agreement with Glovo that was healthy and inspiring for both of us. Even if, on the one hand, Glovo brought home perhaps the most talked about catering brand in Italy in recent years, and in return Burgez received a lower commission, by doing so we could expand our entire Burger and Hot Dog product range, while maintaining the same prices. “In fact, the weight of the burger increases from 250 grams to 350 grams, an increase of up to 40%.”
Burgez and Glovo are therefore marrying on behalf of other distribution platforms. In fact, Burgez will be available only on the Glovo platform as of today.
This historic partnership includes not only the expansion of burgers, but also an expansion of the menu, new packaging and an aesthetic touch-up of the brand’s social presence. As for burgers, house staples like the Big Burger or Smoke Burger remain, but new cheeseburger varieties have been added. There’s the sunny and fresh west coast cheeseburger LA (cheddar, lettuce, tomato and raw onion), which is similar to In ‘N’ Out, but there’s also the New York, a “hotter” and more flavorful classic burger, cooked with cheddar and onion cubes there is. fat, then OKLAHOMA, old CRASH BURGEZ (another variation on the cheeseburger with cheddar, lots of cooked onions, gherkins, bacon and Smoke sauce), and finally the old FAKE BURGEZ, gherkins, raw onions in the large version nicknamed WASP, a nod to the classic American burger cheddar , ketchup and mustard. All of this is, of course, for the pleasure of those who order from home and consume it in the dining room.
“Everyone in Italy and beyond is copying us,” Ciaruffoli explains, so in addition to expanding the burgers without increasing prices, we also loved revamping the menu, expanding the range of cheeseburgers, since everything in the fast food world revolves around variety. In short, cheeseburger raises the bar higher and brings a new challenge to our competitors. I am very happy to implement this innovation together with our business partner Glovo, with whom we have always cooperated but never in an exclusive way. ” Our dream – continues Ciaruffoli – was to reduce prices on the contrary, given that the Italian period is not exactly the best, but this would not be sustainable. Instead, the exclusive partnership with Glovo allowed us to expand the sandwiches without increasing the size of the sandwiches. This expansion is not only in delivery, Considering that it is also implemented in the rooms of 20 Italian outlets, this is nothing short of a revolutionary action for us”.
In short, good and good news from Burgez and Glovo.
Source: Today IT
Roy Brown is a renowned economist and author at The Nation View. He has a deep understanding of the global economy and its intricacies. He writes about a wide range of economic topics, including monetary policy, fiscal policy, international trade, and labor markets.
