Buen Fin, Mexico’s discount program similar to Black Friday, which will celebrate its thirteenth edition in 2023, comes at a “very encouraging” economic time, a Mexican government official said Tuesday.
Since its creation in 2011, El Buen Fin has “distinguished itself by being a public and private project, incentive to economic activity those who offer products and services”, focusing on building “a more inclusive and equitable economy”, said the Deputy Minister of Industry and Trade Ministry of Economics (SE), Abel Romero Lopez.
He recalled that the country is experiencing a “very encouraging” economic moment, and proof of this is that in the third quarter of 2023 Gross domestic product Compared to 2022, it increased by 3.3%, and in October 2023, annual headline inflation was 4.26%, while for the same period in 2022 it was 8.41%.
“Without a doubt, this should be the impetus for the good results that we all expect in this 2023 edition, because if we take the opportunity to look back, overall sales increased significantly, even during the pandemic years when duration”Happy end“It was bigger,” he noted.
In mid-August, Romero Lopez himself reported that the program’s sales in 2022 amounted to 134,400 million pesos, so this year they could exceed 141,000 million pesos.
The official noted that SE and the private sector will be very careful to ensure that the event, which will take place from November 17 to 20, “takes place on a level playing field, ensuring that there are no practices that discourage consumption and competence.”
Meanwhile, the deputy prosecutor for cases Federal Agency for Consumer Rights Protection (Profeco) Berenice Romero warned that more than 100,000 commercial establishments are expected to participate.
During these four days the organization will dedicate itself to verifying the validity and compliance Stock and suggestions, it will also monitor various media outlets to identify possible misleading advertising.
He recalled that in the 2022 edition Profeco received almost 50% fewer complaints compared to the 2021 edition with a percentage reconciliation 91% also suggested that merchants adopt good commercial practices that provide accurate, clear, truthful and sufficient information to enable consumer make informed decisions.
Source: Aristegui Noticias
Roy Brown is a renowned economist and author at The Nation View. He has a deep understanding of the global economy and its intricacies. He writes about a wide range of economic topics, including monetary policy, fiscal policy, international trade, and labor markets.
