COOP and Pizzaut team up for an original Christmas gift: a special Christmas box containing 5 basic ingredients for pizza

If Pizzaut’s motto is to dream of building a better world, could there be a more fruitful moment than Christmas? Born from the collaboration between Coop and the reality of Nico Acampora, the father of the Pizzaut inclusivity project that revolutionized the world of autism, now comes an original gift to put under the tree: “Pizzaut. A good experience with good results.” Made thanks to donations of goods from 5 Coop suppliers, the all-red box (the color of Christmas, Coop and Pizzaut) contains the 5 most classic ingredients for making tomato pinsa. Coop soft from Grandi Italian Mills wheat flour, Osa yeast courtesy of Florentine La Dolciaria, 100% Italian extra virgin olive oil from Azienda Agricola Montalbano, very fine pulp from Pietro Grimaldi and ViviVerde thyme produced by Citrus.

Simple components will value entrepreneurial innovations that make inclusivity their raison d’être and will donate all proceeds to support the association. The collaboration between Pizzaut and the Coop world was initiated by Coop Lombardia in 2019 and a year later created the first autism-friendly supermarket in Italy, where PizzAut undertook special training of 85 supermarket employees.

1500 copies can be purchased online by writing to Regaliamo@piazzaut.it.

Maura Latini, president of Coop Italia, says: “The strength of Coop lies precisely in the ability of Cooperatives to control and support their territory – In this case, Coop Lombardia has found in the beautiful project of Pizzaut a perfect harmony with the core values ​​of Cooperatives, consumer cooperation, namely solidarity and collective employment. He committed to this and then transferred this relationship both to other cooperatives and to the national level. For a reality different from the usual supermarkets, I think it is really important to have such close contact with the region, which allows us to seize, whenever possible, opportunities for cooperation that will develop us and make us all grow .This Christmas box is a token, however small, that I would like to thank our suppliers who offer products for free.”

“The collaboration with Coop Italia grew out of the relationship already started with Coop Lombardia. An extraordinary experience of shared values, which began with Christmas panettone, continued with the sale of PizzAut pinsa on the refrigerated counters of Coop Lombardia stores and was reinforced by the permanent employment of an autistic girl by Coop Lombardia and temporary appointment to the PizzaAut restaurant in Monza. – observes Pizzaut founder Nico Acampora -. Another leap in quality: the collaboration with Coop Italia to create a Christmas box starring Coop branded products, together with the goodness of the PizzaAut project. A box that will reach families’ homes, allowing mothers and fathers to knead pizza with their children, play together, and foster participation in a simple way. A nice gift that can be good for other people as well as yourself. The idea of ​​a Christmas where products are of the highest quality, just as each of us must be of the highest quality to build a better world, a more inclusive world.”

Source: Today IT

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