More and more Dutch companies no longer want to advertise on platforms
X was in the news last week due to a report from Media Matters, a nonprofit organization that monitors American companies for hate speech. Among other things, it is stated that anti-Semitic and neo-Nazi messages, as well as advertisements from large companies, are regularly displayed on X.
In response, major companies such as IBM and Comcast have decided to withdraw from advertisers such as Apple and the European Commission. X owner Elon Musk was already under fire for an anti-Semitic tweet he endorsed.
Musk has since sued Media Matters, but that hasn’t stopped Dutch companies from also being reluctant to advertise on the platform. The Dutch lottery does not want to advertise for now because it does not want to be associated with sensitive issues. It’s a break for now, but a spokesperson couldn’t say yet whether the company will return to X.
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The Dutch lottery is not the first company to take action. According to news agency ANP, online store Bol.com stopped advertising following the takeover of X by Musk. The web store no longer wants to associate its brand with X because the platform does not make enough effort to filter messages. Bol.com’s last news on the platform was in July this year.
VodafoneZiggo uses “safety checks” to monitor whether the ads they serve contain hateful messages. The company says it’s still evaluating X’s suitability for advertising.
Source: NOS
Roy Brown is a renowned economist and author at The Nation View. He has a deep understanding of the global economy and its intricacies. He writes about a wide range of economic topics, including monetary policy, fiscal policy, international trade, and labor markets.
