Luis Rodolfo Álvarez emphasizes that in the case of chicken consumption, these are not alien to what the country has experienced, even if we have “capitalized” on customers that have been lost, such as children.
Due to the contraction of consumption in a year of high inflation (10.48% in October), according to an analysis by the Raddar company, households in Colombia have been experiencing a dynamic of contraction in real expenditure for twelve consecutive months, “which translates in a smaller amount of goods and services in the shopping cart compared to last year.”
“One of the main objectives of the poultry industry is to increase the penetration of chicken in the market restaurant menus above 15% by 2025 and thank you Thanks to the positive results of initiatives such as the Colombian Chicken Festival, we exceeded the target in 2023 and managed to reach 16%,” explains Gonzalo Moreno, Executive President of Fenavi. That is why proposals such as the Colombian Chicken Festival The Restaurants from different cities in the country were organized to stimulate this consumption channel, added Luis Rodolfo Álvarez.
The chefs Leonor Espinosa, recognized as the best chef in the world 2022-2023, Koldo Miranda, Michelin star winner and gastronomic influencers Los Insaciables.
The executive president of Fenavi highlighted the culinary creativity of the 450 restaurants from 10 cities participating in this edition of the Colombian Chicken Festival, which year after year has become an important opportunity to increase the presence of this protein in the service channel. the menus of restaurants throughout the country.
Barranquilla participated in the festival with 219 dining options. “We had a turnover of $2,035 million at the festival in Barranquilla, 15% of the country’s turnover,” added Luis Rodolfo Álvarez.
Source: El heraldo
Roy Brown is a renowned economist and author at The Nation View. He has a deep understanding of the global economy and its intricacies. He writes about a wide range of economic topics, including monetary policy, fiscal policy, international trade, and labor markets.
