La Piadineria has a new reference shareholder. The well-known chain, specializing in the popular Romagna dish, was actually acquired by an investment fund managed by the British company CVC Capital Partners. The seller was Permira, another large Anglo-Saxon fund that bought it in 2018. The value of the transaction between the two companies is unknown, but from what we have learned, the total value attributed to the piadineria chain established in Brescia is: up to 600 million euros. This is the third transaction involving the private equity fund, given that Permira acquired control of the company, which was founded in 1994 by Pierantonio Milani and Franco Beccaria of Italy’s Idea Taste, and is part of the Novara-based DeAgostini group, which remains as shareholders. small minority share.
More than 2 thousand workers to provide 70 thousand meals a day
According to the company’s own findings, the acquisition of Permira enabled the chain to increase its number of outlets from 160 to 400 and from 1,000 to 2,500, serving 70,000 meals per day. A leap in magnitude that will see turnover in 2022 rise from 60 million euros to more than 200 million euros.
“We are excited to support a solid company like La Piadineria, which has become an industry leader through operational excellence and a unique and distinctive format, placing product quality and customer satisfaction at the heart of its consumer offering,” he said. Alessandro Baccarin from CVC commented after the announcement of the acquisition, which is expected to be completed in the first half of 2024.
This was echoed by the company’s CEO, Andrea Valota, who stated that she was “proud of the work done together with Permira in recent years.” The manager said he believes the company can make the most of growth opportunities in the coming years: “Our goal is to consolidate our leadership position in Italy and accelerate our expansion abroad.” Apart from Italy, the brand also has some sales points in France.
Source: Today IT
Roy Brown is a renowned economist and author at The Nation View. He has a deep understanding of the global economy and its intricacies. He writes about a wide range of economic topics, including monetary policy, fiscal policy, international trade, and labor markets.
