Consumers can also research companies’ sustainability claims and consider the real impact of the products they offer them on the environment. environment.
On the part of companies, it is very dangerous to fall into this practice because it jeopardizes the reputation and reliability of their brand. In this sense, Bustos highlights three aspects that must be taken into account to correctly implement sustainable proposals:
● Sustainability management: It is essential to set clear objectives that are measurable and determine the social, environmental and economic impact of the actions the company carries out and/or the products it offers.
● Clear policies: these should be communicated throughout the organization and ensured compliance.
● Transparency: Companies must take into account that every argument and/or statement we attribute to the products and/or services offered is measurable, traceable and verifiable.
“These aspects that we have to take into account may seem challenging, but we are in the 21st century where, like never before, we have technological tools, such as Software as a Service, that make it possible to carry out this task systematically and with the smallest margin. of errors,” emphasizes the environmental expert.
Greenwashing is an important sustainability issue that must be properly addressed to protect consumers and society environment.
Source: El heraldo
Roy Brown is a renowned economist and author at The Nation View. He has a deep understanding of the global economy and its intricacies. He writes about a wide range of economic topics, including monetary policy, fiscal policy, international trade, and labor markets.
