Octopus Energy opens 2024 with 100,000 customer additions in Italy

Octopus Energy, an energy company founded to make renewable energy accessible to everyone through the use of technology, announced that it has reached a major milestone: more than 100,000 customers in Italy.
The news, which comes a few months after the acquisition of 60,000 customers, underlines the company’s success and continued growth, as well as Italians’ growing awareness of sustainability and clean energy.

Octopus Energy uses an innovative working model that aims to keep costs under control and allows offering affordable and transparent tariffs at all times. The basic premise of this approach is the complete internalization of all areas of the business, from customer service to technology and advertising campaigns. This strategy allows for optimized and careful management, eliminating the need to adopt approaches based on trade margins that will impact the consumer.

This comes as the company plans to invest €1 billion in Italy by 2030 and is rapidly ramping up its business to contribute to the country’s transition to green energy.

Making clean energy accessible to everyone through the use of technology: this is the winning mission of Octopus Energy, which arrives in Italy from the UK in 2022. It managed to make itself known throughout the world in a short time and during the energy crisis. It’s all over Bel Paese for its competitive prices and unparalleled customer service over time. It experienced significant growth in Italy in 2023, while maintaining TrustPilot’s 4.9 out of 5 rating, and was recently included in Forbes’ top 100 list of “Responsibility 2023” companies. To date, it has approximately 100 employees active between its Ascoli Piceno and Milan offices.

Expansion and ambitious prospects that promise a path no less than in the UK, where, just 8 years after its founding, it represents the first energy company in the country with the highest growth rate ever.

Giorgio Tomassetti, CEO of Octopus Energy, says: “Reaching 100,000 customers in such a short time is an incredible result. What’s even more incredible is that we’ve managed to grow exponentially as we continue to receive daily messages of love and support from people who choose Octopus. While the energy market in Italy typically remains a static sector and has historically been dominated by a few players, with Octopus we now have the opportunity to break the mold and improve the lives of Italians by providing renewable energy and excellent service at affordable prices every day. Our strength is our business model, which is unique in the modern energy panorama: thanks to careful budget management, facilitated by the internalization of all processes, together with our proprietary Kraken technology, we are able to operate at extremely low costs for the consumer. shift.”

Transitioning to renewable energy sources is becoming a primary focus for many families and businesses. Thanks to its unique offering and revolutionary corporate philosophy, Octopus Energy positions itself as one of the main interlocutors to meet this need.

For more information about Octopus Energy Italia, visit https://octopusenergy.it/.

Source: Today IT

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