You can never get used to its power, its whims, and the fire that breaks out suddenly and brings the airport to its knees, shaking the ground and covering all the streets with ashes. Living with Etna, Europe’s highest active volcano (3,343 meters) and a UNESCO world natural heritage site, is not an easy task. On the one hand, it destroys among myths and legends, and on the other hand, it creates. And it is precisely this last aspect that we want to focus on. “These lands are rich in the gifts of Bacchus, Pallas and Ceres,” wrote Pietro Bembo in his De Aetna, and it was precisely here that Doc Etna, the first recognized wine sect in Sicily, was born. August 11, 1968. Since then, this region has grown to cover 1,500 hectares in 20 municipalities, 4 slopes, 133 districts, and demand and supply are gradually increasing.
Each time a tourist opens a bottle of Etna Doc on Etna, it generates a value in the region of 82 euros; This means a total of approximately 123 million euros per year measured as direct, indirect and induced impact. These are the numbers of the Uiv-Vinitaly Wine Observatory. The region at the foot of Etna is a region that has seen phenomenal growth in economic indicators precisely related to wine in the last decade.
New generations revive Etna’s vineyards
In recent years, the generational breakthrough has become an added value for the region. A legacy that has grown into a profession of significant figures at the foot of Etna.
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Source: Today IT
Roy Brown is a renowned economist and author at The Nation View. He has a deep understanding of the global economy and its intricacies. He writes about a wide range of economic topics, including monetary policy, fiscal policy, international trade, and labor markets.
