Butter remains the most sought-after promotional product. However, some stores limited discounts due to price changes that were too rapid. Meanwhile, consumers can still feel the increase.
According to the UCE Research report, retail chains arranged an average of 12.5% more fewer promotions for butter in 2024 than a year earlier. According to experts, the trend may continue in the coming months, leading to a further price increase
The website Interia.pl indicates that in 2024 there were 12.5% more fewer butter promotions than last year. “At the same time, the price of butter in stores increased by an average of 7.2%. y/y. The largest increases were recorded in supermarkets (+11.3%), cash & carry chains (+9.9%) and convenience stores (+9.7%), and the smallest in discount stores (+1.2%) and hypermarkets (+2.6%). ),’ we read.
A sharp increase in butter prices
If we summarize the entire last year, it can be said that the price of a 200-gram piece of butter averaged about 6.4 PLN. However, it is worth paying attention to significant price fluctuations. At the beginning of 2024 we could pay less for a cube, from -14.3 to -4.4%. However, from August to December, prices rose dramatically, ranging from 25.1 to 37.5 percent.
The record in this area was broken in early December, when a piece of butter cost almost PLN 10.
The analysis by UCE Research, Hiper-Com Poland and the Blix Group shows that the smaller number of butter promotions last year was accompanied by a parallel increase of 12%. increase in the number of discount promotions for other products. However, butter was and still is the promotional product most sought after by consumers.
A further increase in butter prices is likely
As Julita Pryzmont, an expert from Hiper-Com Poland, notes, butter prices could be more stable in 2025 than in 2024, although – as she emphasizes – increases in the first months of the year are still likely.
– The average price of a 200 gram piece of butter is likely to be around 6.8-7 PLN in 2025, assuming a moderate increase in costs and maintaining strong competition between chains. However, consumers should be prepared for significant price differences depending on store format and time of year, says Pryzmont, quoted by Interia.pl.
As the expert noted, “price stabilization may only occur in the second half of the year, provided inflation starts to slow, which would reduce retail cost pressures.”
Source: Do Rzeczy

Roy Brown is a renowned economist and author at The Nation View. He has a deep understanding of the global economy and its intricacies. He writes about a wide range of economic topics, including monetary policy, fiscal policy, international trade, and labor markets.