Alibaba ready to push the Italian SMEs in China

Promote the growth of small and medium Italian companies through e-commerce and, at the same time, to protect the intellectual property of products made in Italy with the risks present in the online trade ecosystem, thus increasing its decisive role in the development of Economic fabric. This is the central theme of the great conference held yesterday in the heart of Rome, in Palazzo Wedekind, organized by Alibaba in collaboration with time, entitled “Intellectual Property and Innovation: Strategies to protect and improve the businesses of SMEs”, in which they participated , among others, Matthew Bassiur, vice -president of Alibaba and Global IP Chief of application, Licia Ronzulli, Vice President of the Senate, Fausta Bergamotto, Secretary of State for the Ministry of Companies and Made of Italy, Massimiliano Capitanio, Commissioner, Commissioner AGCOM, Roberto Liscia, President of Netcomm, Claudio Bergonzi, Director of Global IP and Luca de Carlo, President of the 9th Senate Commission and Valentina Grippo, vice -president of the Culture Commission of the Chamber of Deputies. Through yesterday’s meeting, Alibaba, a world leading on -line trade company and access to the Chinese market for European PMES, wanted to, on the central role of intellectual property as a strategic asset to be protected and protected, especially in case of products made in Italy, historically among the most vulnerable to falsification.

“The protection of intellectual property is of important importance – Bassiur said – and we are here in Rome to strengthen our constant collaboration with public and private stakeholders. SMEs are fundamental to the forms of euros. A fact, this, which makes the idea of ​​the strategic importance covered by the development of e -commerce well, as well as reiterated by Licia Ronzulli: “The protection of the intellectual property of our products is a strategic theme that is concerned with the future of everything that The country explained the vice president of the Senate. Protecting our excellence is vital: it is not only a legal issue, but also of identity and recognition and our government is working precisely in this direction, creating the necessary tools pearl with the protection of our creativity and promoting public-private synergies. Fausta Bergamotto, Secretary of State at the Ministry of Business and manufactured in Italy, also focused on the need to implement collaboration between institutions and productive fabric: “Promoting public-private synergies is, in this context, absolutely crucial. For this reason, institutions today should operate at a double level, promotion and protection: on the one hand, promoting the growth of companies in global markets; On the other hand, protect your work, generating collaboration ecosystems, especially with large e -commerce platforms. And precisely because, as underlined soon after by President Netcomm Roberto Liscia, the small and medium -sized companies “constitute the beaten heart of Italian economic fabric”, today is vital so that they can “tell each other effectively about the global about markets “supporting the” improvement of its roots “an effective narrative with a” global and digital view “and together” modernizing their processes “to build” sustainable and long business model “.

For Andrea Di Carlo (Vice -Executive Director Euipo: «The protection of intellectual property is crucial for the innovation and competitiveness of Italian and European SMEs. We collaborate with platforms such as Alibaba to increase business awareness about the importance of protecting their assets and help to face PI rights violations.

Source: IL Tempo

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