In order for a national industry to grow, there is nothing to open up new markets. The possibility of exporting value added is one of the most effective ways to have a positive impact on the Argentine economy. And if, in addition, it grows in a country like China, where 1,400 million potential consumers live with a desire to test the Western way of life, then expectations will multiply.

This is what they will live for soon The four winners of the third edition ICBC Foreign Trade AwardA competition aimed at recognizing companies for their excellence, originality, innovation and contribution to the community in their international business operations.

The first prizes in this edition were won by Maurice Hermanos, in the category of large companies; Zoovet Laboratory, a medium-sized company; Mega Alfalfa Argentina, in the small business category, and Playmakers Entertaiment, in the microfinance segment.

What did these four national firms win? The prize is nothing more than access to the quota Trade mission trip to China, organized ICBC ი ICBC Foundation.

“We are proud to be able to contribute to the development of the country’s international trade. The development of international trade improves the quality of life of the people. Identifying companies and showing their added value is a great satisfaction for the bank in its role as a bridge to China. Entering the Chinese market is not easy, but previous winners have been able to close new businesses or deepen existing ones.– says Paula Ortega, ICBC International Trade Product Manager.

Three editions

The award started in 2017, always connected “The historic commitment that the bank has to the development of the country’s foreign trade. We are interested in being able to introduce national firms to the Asian market, focused on innovation, Permanence and the possibility of constant technical updates in international gondolas”Ortega emphasizes.

This is a unique opportunity for the winners as it means the opportunity to enter the Chinese market itself from the hands of the host. ICBC. This is the best guide to enter an equally fascinating and commercially attractive culture.

With its billing segmentation, the ICBC Foreign Trade Award recognizes the importance of international operations in terms of their size and gives all of them the opportunity to expand into foreign markets.

One door, a thousand opportunities

Participating in the trading round in China has many interesting aspects and not just the possibility of closing export contracts. Knowledge of this ancient culture greatly enriches entrepreneurs as it allows them to have a more comprehensive and concrete perspective on how to talk to their Chinese peers, and to be able to think fundamentally about how to adapt their products to a country that is the gateway to the East.

Obviously, having these contacts in China allows you to overcome the first challenge in a much simpler way, as its market is very wide, but that does not mean that it is easy to place the product on the shelves of supermarkets or retail stores. That is why ICBC gives winning companies this space where everything is given experience.. Personalized meetings with potential Asian buyers are arranged for each winner, which also includes representatives of the Argentine Consulate in Shanghai. The bank prepares them for these meetings in advance, providing information and details to best present its products. Building trust is essential for running a business, which is why travel and face-to-face meetings are key.

The ICBC Foreign Trade Award is not just a difference, it is a recognition of the work of the winners, with the added value of continuing to support the growth of national companies, which, in the end, Impact on the development of the Argentine economy.

ICBC would like to thank all the companies that have been encouraged to register and, as part of their commitment to the country’s development and economic growth, have been part of this challenge.

All exporting companies, whether they are bank clients who want to participate in the next issue, can consult at the following address: www.comex.icbc.com.ar/#premio

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