Different packaging, fewer ingredients, same price; this shrinkage –

Detergent, peanut sauce and baking flour: these are products that we do not immediately see becoming more expensive. But if you look closely at the packaging, you will see that there is less for the same price. This is called pullback inflation and is more common with hyperinflation as it is now.

Because producers are also affected by price increases and try to convey this to the consumer. These price hikes in supermarkets have been in the spotlight for a while now.

What consumers are less likely to notice is that the content gets smaller and then pays the same price. But the cautious buyer is already expressing his displeasure about this in social networks. “People feel cheated,” says Babs van der Staak of the Consumers’ Association.

to cheat

The Consumers’ Association talks about number one and says that we use it more often, just like last year. But as long as the package says what’s in it and how much, it’s fine. Manufacturers have stuck to that so far, but don’t make it clear that there is less for the same price.

Producer Koopmans was criticized on social networks for this hidden price increase: the packaging of self-rising flour increased from 500 grams to 400 grams. “But this change started a year and a half ago, so it has nothing to do with rising raw material prices in Ukraine,” says the company’s marketing manager, Joost van den Berg.

Van den Berg said the content was reduced due to “quality improvement”. Following complaints from consumers, the change has been reversed: from this summer, packs containing 500 grams of self-rising flour will be on the shelves again.

Unilever is also working on its products. This means that Ruby can be used nineteen times instead of twenty. And because of the composition of the ingredients, less peanut sauce comes out of Calvé’s new packaging.

“In order to continuously improve products, for example in the field of ingredients or sustainability”, the company responds.

“Manufacturers try to spin shrinkage nicely with texts such as ‘advanced recipe’ or ‘more sustainable packaging’,” says Van der Staak of Consumers. But in the end you just have fewer slices of cheese in your packaging,” he says. ‘ Society.

not secretly

There are also entrepreneurs who openly let customers know that they are getting less for the same price. An example of this is the KEEK bakery in Utrecht. There is a note in the store that products sometimes shrink due to cost increases.

We took a look:

Source: NOS