The new reality of the work world – where the search for talent transcends boundaries, time zones and is far away – It creates new ways to connect with colleagues and build an organizational culture; Everything, at the same time, the dynamics of meta-transformation, hybrid worlds and virtual socialization are included in talent management.

What is happening is that in addition to the new hybrid work schemes, the hiring of remote professionals has also become permanent, hence their Boarding school Is a central theme for the company.

Juan Soprano, managing director of the VP and R / GA SS LATAM agency, notes that at the moment, virtual reality headphones – the core of access to virtual worlds – are still expensive enough for them to become massive, although management levels can be meta-hybrid. Bring benefits. “It is important for team leaders to be able to restore or develop a sense of belonging, to achieve closer and more natural interactions.”

When people stop seeing each other’s faces, the sense of unity is no more. “You no longer see your teammates making it easy to change jobs because you no longer feel like you’re changing a group of friends or a group you used to belong to,” explains Kevin Janzen, Managing Director of Gaming & Metaverse. In Globant.

Through this research, Accenture purchased 60,000 Meta VR (Oculus) headphones for its employees (in the United States) and uses them for meta-conversational meetings, both business meetings and social / recreational meetings such as ThenIn an environment that mimics real places like a Roof In New York, either completely virtual or impossible, like drinking on the moon.

“Currently, all US entrants are given Oculus through the technology on board the company and it allows all employees to connect with colleagues around the world. We see that young people perceive this naturally because it is something on which they develop The gameAnd they see it as an evolution of a zoom meeting, but a life of immersive experience, ”explains Juan Pablo Chems, Accenture Argentina’s Innovation Leader.

The Wall Street Journal For example, it records the case of Unicorn Mural of Argentine descent: a firm that has employees on different continents brings together workers in virtual mini-golf games that they attend with avatars, even if they have never met in person.

BCG Gamma, for its part, the artificial intelligence division of Boston Consulting Group (BCG), has announced the opening of its first office in MetaSversion in Sandbox, a technology-based metaheversion. Blockchain Etherium. New location, developed in collaboration Market NFT * Exclusive, it will be a meeting place for conferences as well as for in-house meetings and recruitment events.

Santiago Maizi, the founder and CEO of the firm that shapes the immersive realities of Bitgeyser, explains in this sense that the first question that should be asked of Argentine companies about this type of alternative is what is the most affordable meta-version. There are immersive types like Oculus Workroom through glasses like Oculus Quest and then there are non-immersive types like Decentraland, Sandbox or even create your own digital world platform.

“The next challenge is to think about what kind of connection we are going to make between people in these virtual worlds. If the idea is to repeat the same patterns of face-to-face meetings, this new media does not make much sense. Everything that happens in metaversion should include gemification, rewards in the form of bears or NFTs, fantasy, and so on. Story “It’s completely different from where we live in offices in the real world,” he said.

Virtual meetings

More and more meetings and events related to corporations and talent are being held in a virtual environment. During the pandemic, there were, in fact, options such as virtual escape games, with corporate options that allowed many employees to play as a team online.

Other cases include, for example, Santex, a software company based in more than 30 cities. Like many others, it has a server on the Discord platform that allows them to create new spaces to facilitate internal relationships. “We are experimenting with various recreational activities, such as Movie Sessions Where collaborators could watch movies or TV series together and also Game rooms “It allows those who are obsessed with video games to interact,” said Celeste Torres, the firm’s operations director.

Unlock is a comprehensive producer of face-to-face and virtual events and content. After the pandemic, they aimed to think about native digital events designed for the virtual experience itself, as they did for Globant (Converge: Seek Reinvention) in 2021.

“Among other entertainment events that combine real and virtual worlds, we held a Halloween event for Globant, where we combined various content on the virtual stage, such as competitions, Storyteller Horror and various games. The guests could communicate with each other, with the host and see themselves on the screen, ”the production company explains.

They also work on “meta people” who are avatars in virtual settings, rendering and capturing live gestures, allowing the artist or host to perform live events in the virtual space. “Brands are realizing that there is a huge potential for many things in these spaces, including holding events. The public can access the event with their avatar from anywhere, the possibilities are endless, ”they said.

But if more face-to-face meetings, events, meetings and even conferences move into a virtual and meta-transversal environment, It will also partially shift the direction of industries such as conventions and corporate events to the technologies and tools needed to support these types of spaces.

Remy is an example. The firm – a virtual reality platform focused on building a connecting virtual reality experience for companies like Google and Netflix – has just raised $ 4.5 million to build a business.

Nevertheless, VR headphones are still time consuming, expensive and unavailable in many regions. Not to mention that using them for long periods of time can cause just as much fatigue as during many virtual meetings.

Talent management experts point out that it is important not to miss face-to-face meeting places with a certain frequency, even considering geographically distributed talent. Metaversion does not change the experience of live socialization, but it does open up endless possibilities for you to experience new modes of bonding.