At the Palermo Estate of the Argentine Rural Society (SRA) Angus Century Expo. And in addition to activities on a specially prepared track, it does so through technical negotiations.

A technical seminar of the Argentine Beef Support Institute (Ipcva) was held in the main auditorium yesterday. Eugenia Bruska, from the Department of Internal Support, He spoke about the importance of working with solid advertising strategies in the context of the great diversity of users and messages.

“From Ipcva we have a variety of strategies, one of which is to focus on customer types based on socio-demographic characteristics, data that allows us to develop strategies that are adapted to the ever-changing world.” Said Bruce.

As for eating behaviors, he noted that they are dynamic. “68% of Argentines are omnivores, others are not identified with meat consumption, such as flexitarians, vegetarians and vegans, who help reduce meat consumption.” exact.

In this context, they aim to generate an “anti-messaging offer” from Ipcva to motivate consumption, Emphasizes the benefits of cows with the support of scientific information provided by nutritionists and cardiologists.

The agency also promotes a product promotion strategy to “keep beef in vogue, especially by positioning it on social media.”

“The hyperconnection we are experiencing reveals information that may be inaccurate or inaccurate and, especially in the case of the youngest, creates trends that hinder consumption, so we have to go the other way and become influenced by the consumption of beef. “This is our flagship primary product around the world,” he said..

Other dissertations

At the conference, Javier Martin Echazaretta spoke on “The Road to the Environmental Declaration of Argentine Beef”.

“This is an agreement signed by Ipcva, INTA and INTI for the joint development of a technical proposal for the design and analysis of primary production, industrial and consumption systems, including logistics and transportation, without beef, refrigerated and vacuum packed. “, – the information was spread.

“The goal is to develop a product life cycle and environmental impact analysis to introduce tools that will enable them to reduce and achieve greater competitiveness in the context of growing environmental concerns.” Clarified Echazaretta.

For his part, Horatio Gitu mentioned “the possibilities of using new tools for genetic improvement: genomics and residual consumption.”