Following the boom in e-commerce in 2020 due to restrictions on mobility received from quarantine by Covid-19, the Government of the Argentine Chamber of Commerce (CACELooking forward to this year’s first online discount event, the Hot Sale, which will take place between today and Wednesday. The increase, however, is more normal compared to 2021 or the previous years of the pandemic.

“The first hard indicator we have is the number of participating brands, which has increased by 17%, and today we are talking about 1100. Said Gustavo Sambuchetti, CACE Institutional Director at the Dialogue ᲔᲠᲘ.

As for his forecasts for billing – the event generated $ 25,000 million in 2021, an increase of 29% over the previous year – he said they had no goals in this regard, but They were looking to increase purchase orders by as much as 20%, just as they did throughout 2021 compared to 2020.

“The expectation is that the 2021 Hot Sale will be the floor and we will exceed the 3.5 million purchase order and, as always, aim to exaggerate the inflation of that period to make the growth real. He added.

Among the participating companies, he noted that there are 218 brands Dress, From 190 Home appliances (Increased by 40% compared to the previous edition) and from 140 Cosmetics and beauty. “The second point that we believe will continue is the journey. -Who recovered in 2021-, Focus on the domestic market now 12 and now 18. “What we are talking about with the operators will also be something specific, such as discounts on cruises,” he continued.

They asked what would happen Medium discount The event will be announced as soon as control of the UBA Faculty of Sociology begins, but In previous editions it was 25 to 27%.

“Participation is a 10% discount. “We measure prices two weeks before and during the event, and if we see any brand violating it, they will be fined by lowering the site logo for two hours until the situation improves,” he said.

The first issue of Hot Sale was in 2014 as a CACE initiative to strengthen the country’s digital ecosystem by promoting the delivery of goods and services and promoting their growth through these types of sales promotions. Massive Online.

The event had less than 100 participating companies that year. This number has been growing exponentially since the editorial, but was undoubtedly the highest peak from 2019 to 2022, when the number of participating companies doubled and the overall growth was 116%.

It is noteworthy that the growth record was set in 2020, as in the context of the Covid-19 pandemic, many companies took advantage of this opportunity to increase online sales: it grew from 504 to 709 companies (up 41%).

There will now be 1,091 companies in it, 200 of which will be joining a sales campaign like Hot Sale for the first time. The number of companies participating in the country’s interior also continues to grow after the event: it was 161 in the Hot Sale 2021, and will be 278 this year, representing a 46.3% increase.

The Hot Sale website was also developed: it moved from a simple website where users could see the logos of participating participating brands, to innovations focused on improving the customer experience, such as: Live shopping.

Every year more and more companies from different fields were added and reached 12 available product categories: Electrical and Techno, Travel, Furniture, Home and Deco; Clothes and shoes; Sports and Fitness; Food and drink; Cosmetics and beauty; Motor; Infants and children; Entrepreneurs; Services and miscellaneous.