“Oh, Ajax”
Where many football fans disapprove of sponsoring gaming companies, sports marketer Chris Woerts does not take it seriously. “There are all the rules for that. All companies affiliated with sports associations have a license. “So what they’re doing is just legal,” Woerts said.
Politician and Ajax player Lodewijk Asscher spoke on Twitter about Ajax after he learned that Unibet has become the new sponsor. “We will fight alcoholism on behalf of Smirnoff. Our sponsor, Kalashnikov, wants to talk about the aftermath of the shooting. Together with Shell, we want to make the Arctic sustainably navigable. Ah ah Ajax,” Asscher wrote with a wink at the contradiction.
Woerts can’t handle it very well. Was Asscher also against sponsoring the beer brand Bud? Number. It’s a way for clubs to make money, that’s all. The clubs are not doing anything wrong, but perhaps the Eredivisie as an umbrella organization could have handled that a little better. There are no guidelines regarding sponsoring gambling companies, for example the amount of advertisements may be limited.
Source: RTL
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