the gold of prada is eternal: the Milanese fashion house launches its first jewelry line and does so in the name of sustainability. The brand’s first jewelry collection Miuccia Prada condenses the designer’s philosophy: few pieces, carefully chosen, sophisticated and precious. But above all: sustainable. The “Eternal Gold” collection is in fact made from 100% certified recycled gold.
Prada’s “eternal” gold
A few weeks after the Spring/Summer 2023 show, Prada presented the first line of gold jewelry: it is called Eternal Gold and consists of a rigid spiral bracelet, a necklace with a heart-shaped pendant and triangular earrings that reflect the shape. icon of the brand logo. Prada Eternal Gold is the first truly sustainable jewelry collection from a fashion brand: luxury according to Prada today is not just about quality materials, craftsmanship and research, but above all, attention to the environment.
Today’s luxury must be sustainable: that’s why Prada is committed to using recycled gold, sourced from post-consumer precious objects or industrial gold with a certified supply chain. The materials used, explains the company, meet the ‘Chain of Custody’ standards established by the Responsible Jewelery Council. All stages and achievements of the responsible production chain of Prada gold and diamonds are verifiable and traceable: sustainability cannot fail to take into account respect for human rights and safety at work.
Amanda Gorman and Maya Hawke Prada testimonial
The jewelry line was presented with a black and white campaign featuring some Prada “muses”: three women of different ages, professions and geographic origins, but united by a timeless creativity. Among the testimonies is Amanda Gorman, an American poet and activist who has long been the face of the brand. There are also Maya Hawkeactress and model daughter of Uma Thurman protagonist of the comedy take revenge on Netflix. Finally, Somi Jeon, a Canadian-born Korean musician.
Source: Fan Page IT
Barry Siefert is an accomplished journalist and author at The Nation View. He is known for his expertise in the field of cryptocurrency, and has written extensively on the topic. With a background in finance and economics, Barry has a deep understanding of the underlying technology and market forces that drive the crypto industry.
