Want to visit a fashion house? Now you can: from Fendi to Bvlgari, free weekend consultations

LVMH’s Journées Particulières are back: how to participate to visit factories, boutiques and workshops for free.

Author: Beatrice Manca

The Acqua di Parma boutique in Rome

The world of fashion is as fascinating as it is mysterious: what is behind the closed doors of the great luxury houses? Where are the wonderful pieces we see on the catwalk born? If you’ve always wanted to visit a high jewelery atelier or workshop, next weekend the opportunity you’ve been waiting for appears: from Fendi for Bvlgarifrom Loro Piana for Louis Vuittonthe Maisons of the group LVMH open their doors to the public in a series to Private Days, event now in its fifth edition. Participating is very simple, but above all it’s free: here’s everything you need to know about the event.

O Private Days

O Private Days, a more unique than rare opportunity to visit fashion houses and factories and see the places where luxury clothes and accessories are made. This year, the program expands with engagements around the world: from the United States to Singapore. In New York, for example, you can visit the famous Watch and Jewelery workshop Tiffany & Co.while those from Paris can enter the Dior Gallery. In Switzerland, the manufacture of TAG Heuer. The dates to be noted on the calendar are October 14, 15 and 16, 2022: some brands request reservations on the website. It is not a simple guided tour: visitors will be able to admire new demonstrations, exhibitions and animations dedicated to the great craftsmanship of the brands.

Events open to the public in Italy, city by city

In Italy, many brands participate in the initiative: in Milan the meeting is at the Acqua di Parma boutique, to discover the most iconic fragrances, or at the Loro Piana headquarters, to admire the famous fine yarns up close. In Rome, Bvlgari is certainly the place to go: the historic boutique on Via dei Condotti is a real treasure chest dedicated to jewellery: entering means admiring the great art of jewelery up close. This weekend, Fendi stands out for fashion lovers: in Rome, it opens the doors of the building on via dei Condotti, in Bagno a Ripoli you can visit the Factory while in Fermo you can enter the shoe factory. Appointment is from 10 am to 5 pm, in many cases by appointment. Visits are available within the limit of available seats. Here’s the full city-by-city list of all the appointments: a fashion fairy tale come true.

  • Aqua di Parma – Boutique, Rome
  • Acqua di Parma – Boutique, Milan
  • Berluti – Manufacture of footwear and leather goods, Ferrara
  • Bvlgari – Boutique Via dei Condotti, Rome
  • Dior – Shoe factory, Ditch
  • Fendi – Palazzo Fendi, Rome
  • Fendi – Fendi Factory, Bagno a Ripoli
  • Fendi – Fendi Footwear Factory, Fermo
  • Fondaco dei Tedeschi – DFS – Venice
  • Loro Piana – Headquarters, Milan
  • Louis Vuitton – Shoe factory, Fiesso d’Artico
  • Masoni Industria Conciaria – Tanneries, Santa Croce sull’Arno
  • Thelios – Thelios Factory, Langarone

Source: Fan Page IT

follow:
\