“The overexposure of Leone and Vittoria Ferragnez must be regulated”, on the debate of minors on social networks

This is Federico Mello, author of the book “Ser Chiara Ferragni”. An analysis of the person and the influencer based on their social choices, in which the two children Leone and Vittoria are often involved: “The phenomenon of baby influencers is very current. We must ask ourselves how much these children will pay for the use made of their image.”

Author: Eleonora D’Amore

Speak Federico Mello Journalist and writer, specialist in digital communication, author of the book Ser Chiara Ferragni. An analysis of the person and the influencer based on their social choices, in which both are often involved children Leone and Victoria: “The phenomenon of baby influencers is very current. We must ask ourselves how much these children will pay for the use made of their image.“, he declared to the microphones of Fanpage.it. The opportunity arose from controversy that overwhelmed Ferragnez in the last few hours, due to an article that showed the nanny asking the baby to smile one more time, to encourage more content for social networks, before going back to drawing.

In your book, you talk about similar society. Do we live in the age of consent?

The way social networks are structured there is a tendency to follow what works and not what you believe. The objective is to intercept a consensus that, to be broad, is also quite elementary. Only what has many tastes is shown to be right and this is not quite the case in reality.

How has your area of ​​expertise become?

I belong, even by age, to the first generation of bloggers. I opened the first one in 2004 and there weren’t many of us, quite the opposite. As a journalist, I pursued this passion, becoming something of a correspondent on the web and social networks, and thus writing several books on digital communication and the consequent behavioral psychology. The social side has always interested me more than the technical side, let’s say geeks.

In fact, the social ego has become more central to everything.

In 2006, the cover of Time declared the digital citizen “person of the year”, by putting together an image with a PC and the word You on the monitor. A phase of great techno-optimism, which led people to truly believe that they are capable of deciding everything, to the point of controlling information for themselves. Hence the multiple forms of conspiracy and populism of recent times.

You will have seen in the last few hours the much-discussed video with little Ferragnez’s nanny who he asks Leone to smile one more time before returning to play..

A veil has been torn from a reality that already existed. The Ferragnez as storytellers have always focused on spontaneity, including their children. But social media managers think by goals, puppies and children are clicked a lot. In a cynical and unscrupulous way, to get likes and increase commercial power, they silently abused and I think it’s serious.

How did you carry out your research?

A quasi-scientific analysis of Chiara Ferragni’s posts led me to discover that her children’s posts get almost twice as many likes as those reserved for her usual posts. In addition, the image of these children is spread across the profiles of Fedez, the grandmother, the two sisters and even the dog Matilda. In this way, normality gives way, emerges as a strategic choice for commercial purposes.

In detail, what were the usage and throughput percentages?

From an analysis of the 250 posts after Vittoria was born, I calculated that in two of the three posts the children showed up, and when only Vittoria showed up she got more than twice as many likes from her mother, Leone 50% more, and both children together 50% more. They were the center forward of the profile. But it is something that unites many web stars, internationally an example is the Kardashians.

What images could be the effects of all this?

The phenomenon of baby influencers is very current. We must ask ourselves how much these children will pay for the use made of their image. They won’t be able to come back when they get older, so that’s really a concern. Thruman Show. It is a situation that must be regulated, also regulating the relationship that parents have with social networks. We journalists must hide the faces of minors in order to protect them, it is paradoxical to accept this contradiction in relation to the same subject. It is good, however, that today we talk about it critically, at least we are starting to seriously think about it.

A seemingly perfect life in the shadow of an algorithm, is there a connivance of social networks themselves?

Certainly, social networks direct us to specific forms of communication and also with a certain frequency. There is a chronic tendency towards simplification, it is always easier to publish content and the content itself, consequently, is increasingly insipid, everything is flattened. A significant side effect.

Source: Fan Page IT

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