Louis Vuitton Opens a Luxury Hotel: Are Holidays the New Frontier in Fashion?

The world of fashion is changing: no longer just clothes, but a 360-degree luxury experience, from gastronomy to hospitality.

Edited by Beatrice Manca

pioneer was Giorgio Armani, which opened its Armani Hotel in 2011, expanding the boundaries between fashion and luxury. Since then, many Maisons have decided to diversify their offer by betting on hotels AND 5 star resorts🇧🇷 Most recent, in order of time, is Louis Vuitton, which announced the opening of the first luxury hotel named after him. The inauguration is part of an ambitious project to requalify the area Pont Neufin the heart of Paris🇧🇷

Louis Vuitton luxury hotel

The announcement was made by Michael BurkePresident and CEO of Louis Vuitton, in an exclusive interview with wwd. In the fashion house’s future plans are an extensive architectural project that includes administrative offices, the store for the biggest brand in the world and, in fact, the Maison’s first hotel. In short, a true Louis Vuitton redevelopment plan that reopens the debate on how the world of fashion is changing. No longer just clothing and jewelry, but a 360-degree luxury experience ranging from food to furniture to hospitality.

Louis Vuitton boutique lit up for Christmas
Louis Vuitton boutique lit up for Christmas

Resorts are the new fashion frontier

The phenomenon was especially evident this past summer, when fashion houses like Missoni, Borsalino and Bulgari opened resorts in the most suggestive places in the world, from Portofino to the Maldives. Dior gave a makeover to the look flower bathsin Portofino, a short distance from Missoni, opened the “Missoni Resort Club” in Le Carillon from Paraggi. etroinstead, he customized one of the rooms in the suggestive Hotel Punta Tragara on Capri. In short, the list is long: will there be more desire to travel after the pandemic and lockdown, will free time be a luxury like never before. The fact is that today our relationship with fashion is different: it’s not just what we wear, but also (and above all) how we spend our time.

Source: Fan Page IT

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