“An Unconventional Tone for an Unconventional Time: A New Vision”: so it was defined Pantone’s New Color of the Year for 2023🇧🇷 O Viva Magenta will be the color of the year: a crimson red tinged with a touch of pink, in a perfect balance of warm and cool colors which makes it ideal for use by all skin tones, even under makeup.
Viva Magenta is the color of 2023
After that comes the Very Peri Viva Magenta: Pantone’s color of the year is a nuanced carmine red, vibrant and energetic. “In this age of technology, we try to be inspired by nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by cochineal red, one of the most precious dyes belonging to the natural dye family, as well as one of the strongest and brightest the world has ever known» revealed Leatrice Eiseman, Executive Director of the Pantone Color Institute. one color totally inclusive and genderless that suits everyone, a tone also chosen for its energy value, which expresses a new sign of strength to create a more positive future.
The color of the year in makeup
Its perfect balance between warm and cool makes it a color that was defined by Pantone «Assertive but not aggressive, it’s a crimson red that doesn’t overpower with boldness, but adopts a ‘fist in a velvet glove’ approach». a nuance ideal to combine both in shades of pastel pink and blush pink for a refined and luminous look, but also in darker and more vibrant tones from plum to midnight blue. ONE soft and elegant eyeshadow also to be used in makeup to color the lips with a sophisticated lipstick like Cassie Magenta from the line Gucci Velvet Matte Lipstick, but also to give a touch of color to the face, creating a healthy glow effect using, for example, the Nars Blush in the Aroused color palette. Ideal for use on the eyes, especially on green irises but also on hazel ones for those who like more daring make-up: among the eyeshadows not to be missed is the POP PowderGel by Shiseido in Doki-Doki Red coloring. Viva Magenta will be one of the most popular colors as well. for the manicureideal for those who want a trendy but at the same time elegant and refined look: try the varnish from Chanel in Vibration color. Discover in the gallery all the cosmetics to try with the color of the year, from lipsticks to nail polishes, passing through blushes and eye shadows.
Source: Fan Page IT
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