A storm is blowing at the Maison balenciagawhich ended up being at the center of a controversy that shows no signs of abating and which inevitably forced top management to expose itself about what happened. the christmas campaign from the fashion house turned out to be a misstep: the public was outraged by photos of children deemed offensive and disturbing, in the limit of child pornography🇧🇷 The removal of the images by the company was not enough. The first to speak was Kim Kardashian, muse of creative director Demna Gvasalia. So, after days of silence, it was the stylist himself who trusted social media with an official message of apology. Cedric Charbit, president and CEO of Kering, the group of which the Maison is part, was also added.
How the Balenciaga Scandal Started
Balenciaga’s gift shop Christmas campaign created quite an uproar. The Maison apologized and was forced to act immediately, removing all offending photos. The photos, taken by the well-known photographer Gabriele Galimberti, portrayed children surrounded by the brand’s objects. But the association between childhood and objects clearly belonging to the bondage world the public didn’t like it at all: you could see handles, collars, fetish bears from the Spring/Summer 2023 collection.
The position of Kim Kardashian and Demna Gvasalia
kim kardashian, longtime friend of Demna Gvasalia and her muse, a few days after the scandal involving the Maison took a clear and clear position. The businesswoman, who usually shows off the brand’s creations on all major occasions, confided a long message to social networks in which she said deeply disturbed by the campaign photos🇧🇷 The influencer made it clear that he wants to reassess his relationship with the brand: will he permanently cut ties with the brand or will he continue using its clothes?
After you Demna Gvasalia wanted to make a statement himself and took full responsibility for what happened🇧🇷 First the designer apologized: “It was inappropriate for children to promote objects that had nothing to do with them. As much as I sometimes enjoy provoking reflection through my work, I never intended to do so with an argument as horrible as child abuse I condemn”. He then spoke on behalf of the company: “Balenciaga ensures that adequate measures will be taken to prevent similar mistakes being made in the future, but will also do everything possible to protect the well-being of children.”
The Cedic Charbit statement
could not miss Statement by Cedric Charbit, chairman and CEO of Kering. The Group CEO through social networks he apologized and assumed his responsibilities🇧🇷 He then shared some of the future endeavors he has in mind: a reorganization of the department that deals with the image of the brand, a new internal and external content control system, the review of campaigns. Charbit knew that Balenciaga will not take legal action: there will be no lawsuit against north six AND Nicholas Des Jardins which was discussed earlier in the week.
North Six is the Brooklyn-based production company behind yet another Maison photo shoot that ended up at the center of controversy, which saw Nicholas Des Jardins as set designer. This case started after the Gift Shop campaign controversy, but concerns a previous campaign (which included Nicole Kidman, Isabelle Huppert and Bella Hadid as models). Only in the photo where Isabelle Huppert is posing can one notice, behind her, an art book by Michael Borremeans, whose production usually includes children involved in nudity, violence, cannibalism.
Another initiative concerns the creation of a fund to be allocated to charities dealing with children and young children🇧🇷 The CEO concluded by reiterating that Balenciaga does not tolerate any type of violence or hateful messages.🇧🇷
Source: Fan Page IT
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