Prada, Andrea Guerra is the new CEO. The stylist: “A fundamental step”

The Prada group has officially announced that Andrea Guerra will take over as CEO from January 26th, setting the stage for the next generation.

Author: Beatrice Manca

andrew war will be the new CEO of prada🇧🇷 The news does not come as a surprise (it had already been anticipated by sources close to the brand) but it is now official. The Prada group announced with a press release that, as of January 26, 2023, the former manager of Luxottica will take over as CEO of the Milanese fashion house, with the aim of favoring the passing of the baton from Patrick Bertelli for the son Lorenzothe future of the Maison.

Fashion designer Miuccia Prada with husband Patrizio Bertelli
Fashion designer Miuccia Prada with husband Patrizio Bertelli

The Prada group changes

2023 promises to be a year of change at Prada: stylist Miuccia Prada will retain her position as Adviser and Creative Director of miu miu AND Prada. In the management of his homonymous line he will always have the support of the stylist Raf Simons, which recently closed its brand. During the Shareholders’ Meeting for the approval of the 2022 financial statements, Patrizio Bertelli will be proposed as Chairman of the Board of Directors, while Paolo Zannoni as Executive Vice President and President of Prada Holding SpA The new structure will pave the way for an important handover: as expected, will Lorenzo Bertellison of the stylist and her husband Patrizio Bertelli, to lead the future of Prada.

Andrea Guerra (courtesy of Prada)
Andrea Guerra (courtesy of Prada)

Lorenzo Bertelli on the way to the top of the group

In this transition, the arrival of andrew war, former CEO of Luxottica and former CEO of Eataly. The 57-year-old businessman had left the luxury giant in early 2022 LVM extension, where he led the hotel and hospitality division. 🇧🇷It is a fundamental step that we decided to take, at the height of our activity – explained Miuccia Prada and Patrizio Bertelli in a press release – in order to contribute more to the evolution of the Prada Group and to facilitate the generational transition, initiating Lorenzo Bertelli to assume the leadership of the Group”.

Lorenzo Bertelli
Lorenzo Bertelli

The designer then thanks Andrea Guerra for sharing the goal. “sustainable and sustainable growth” and keeps going: “Andrea Guerra, with his long professional experience, has demonstrated entrepreneurial capacity in companies characterized by the reference presence of the founding family, integrating its culture with the evolution of the company in international markets🇧🇷

Source: Fan Page IT

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