The promise It became one of the big surprises of 2023 for TVE thanks to the good viewing figures. While the regular timeslot is in the afternoon, fans are wondering why there isn’t a new chapter in La 1 tonight on Wednesday.
The constant programming changes managed to mislead the followers of this historic series that managed to position itself as one of the surprises of New Year’s Eve. you must remember, the series premiered on Thursday, January 12 at 10:50 p.m. and later in the afternoon.
After his success at the after dinner @La1_tve Tomorrow “The Night of The Promise” returns at 22:50. It’s the fashion show… I wouldn’t want to miss it. pic.twitter.com/skiSJ0ZpAB
– Jose Pablo López (@Josepablo_ls) January 17, 2023
But that wasn’t the only night fiction aired outside the usual time, as a new chapter aired last Wednesday, January 18. after the Copa del Rey match between Levante and Atlético de Madrid.
For this reason, many expected TVE to make a debut chapter today, Wednesday, January 25, after the match between Sevilla and Osasuna, but that will not be the case. The chain decided to program films instead of the promising series.
This change is because La 1’s strategy was to bring the recent premiere of La Promesa to as wide an audience as possible, so they decided to capitalize on the appeal of broadcasting after a football match. the move did not go well, with a meager participation of 7.2% and 884,000 spectators.
This strategy is not new on TV as Telecinco has been trying its luck with its matches in recent weeks. 25 words and RChain reaction when programming in hours of rush houralthough without great results.
One of the programs that could use this type of programming was master chefwhen it made a more than subtle debut in 2013. What is currently his star program failed to win over his audience. He enjoyed the emotion of a Champions League match and then gave his gala.
From this moment on, the talent cuisine started to take off and became one of the phenomena of the season. The rest is history. With this precedent, TVE seems to have tried to repeat this success The promisealthough the results were not as expected.
But it’s not the only move viewers are experiencing, as they haven’t been enjoying the usual double chapter since last Monday, January 23. The hole is gone serve and protect The series has been running for a few days now polderthat interests TVE, preceded by the success in the United Kingdom.
Source: La Neta Neta
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