Just be rich: Vetements’ tease recalls Paris Hilton’s iconic and controversial look

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Guram Gvasalia launched the new Vetements collection and caused a sensation with a t-shirt inspired by Paris Hilton. The “Just Be Rich” print pays homage to one of the heiress’s iconic looks and is still debated today.

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Author: Valeria Paglionico

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The fashion world never ceases to amaze with its irreverence and this was demonstrated by the Maison’s Spring/Summer 2023 collection. Vetements. Immediately after the Fashion Week dedicated to Haute Couture, the brand paraded in Paris with a new line signed by the stylist Guram Gvasalia, who saw fit to propose a series of t-shirts with mocking and original messages on the catwalk. “I’m not doing shit today”, “Made on Earth”, “Afterlife”, “Jesus loves me”, are just some of the phrases printed on the clothes, even if it was a “motto” that paid homage to the sensation. to one of the iconic looks of the Paris Hilton.

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‘Cause we’re talking about the Paris Hilton shirt again

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In the early 2000s, Paris Hilton was the “salsa” of American social events and, between mini dresses, slits and dizzying heels, she became a true fashion icon. One of your looks that caused the most sensation? In 2005, when in Las Vegas he attended the launch party for the clothing line Chick, a brand launched by his sister Nicky. On the occasion, the heiress was immortalized dancing on stage wearing a full strawberry-colored skirt and a white tank top with the phrase “Stop being poor” printed. The writing was criticized not a little for the classism it implied, but despite this, it is still considered legendary today.

Vetements s/s 2023 collection
Vetements s/s 2023 collection

Vetements pays tribute to the heiress

A few years ago it was Paris Hilton herself who clarified the matter on TikTok, where she returned to talk about the regatta explaining that the original print was “Stop despairing”. Only later was the latter ironically modified for the event. Today Guram Gvasalia recalled that “scandal”, but reversing the message. On the shirt in his collection, he actually printed the words “Stop being rich” or “Just be rich”. At the moment the piece is not yet on sale, but taking into account that Vetements t-shirts cost on average around 500 euros, being rich seems to be a necessary prerogative for the brand’s customers. Moreover, what is certain is that Gvasalia recalled how much Paris Hilton’s style influenced contemporary culture, so much so that it still makes a sensation today.

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Source: Fan Page IT

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