Viaplay does not intend to offer a cheaper plan where viewers will see advertisements from time to time. Netflix and Disney+ are working on cheaper subscriptions and Videoland has been offering such an affordable option for a while. Viaplay CEO Anders Jensen said: “We don’t see a need for a cheaper subscription with ads at this point. Such a different price may cause consumers to become uncertain about the value of our service. “I don’t know if we can make that happen,” he said. , after publication. quarterly figures.
The Swedish company says it is planning ahead. In the second quarter, Viaplay gained 766,000 new subscribers, of which 307,000 were in countries outside of Scandinavia. In the first quarter, growth was still 778,000 subscribers. “About half” of international customers now come from the Netherlands. Jensen: “We are in good shape in the Netherlands.
Viaplay has a total of 5.5 million subscribers in eleven countries. The company is raising its target by the end of this year from 7.0 to 7.3 million subscribers. In 2023, Viaplay expects “big profit growth”.
Prices rise in August
The streaming service was launched in the Netherlands in March. Formula 1 shows in particular brought hundreds of thousands of new subscribers to Viaplay. The question is how many Dutch people will keep their subscription, since the service will become more expensive from August. The monthly price has been increased from 10 euros to 14 euros per month.
Source: RTL
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